AFR circulation falls while Famous enjoys 35% boost
Fairfax’s The Australian Financial Review took the biggest hit in circulation among the newspaper titles in the three months to September, while among the weekly magazines, Famous saw a 35 per cent leap.
According to the latest Audit Bureau of Circulations results Pacific Magazines’ Famous continued its strong performance from the previous audit, rising from 62,089 in September last year to 83,842 year on year (YOY) in the current audit. In terms of its other titles, Who Weekly remained steady with a 1.1 per cent rise to 136,492, while That’s Life fell 4.7 per cent to 293,628.
The biggest falls in the category came from ACP Magazines’ NW, down 6.4 per cent YOY to 140,426, while Grazia fell 4.6 per cent to 66,804 and Take 5 fell 6.7 per cent to 241,161. However, Woman’s Day managed to remain steady with a marginal 0.8 per cent YOY rise to 408, 508.
Meanwhile, among the national newspapers, The AFR weekday edition posted the biggest fall, down 9.7 per cent YOY to 79,201. Its Saturday edition similarly fell 5.9 per cent to 78,433.
News Ltd’s The Australian also saw a fall of 4.2 per cent YOY to 134,100 during the weekdays, while its Saturday edition fell slightly by 1.6 per cent to 302, 115.
New South Wales and Victorian weekday and Saturday edition newspapers largely managed to remain steady, particularly Melbourne’s Herald Sun and The Sydney Morning Herald.
Is there any where we can see all the results?
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I wonder if AFR’s online sales are up though as they are one of the few Fairfax vehicles to limit online access to subscribers.
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Yes, audited paid circulation data can be seen by ABC members through the Audit Bureau’s website – http://www.auditbureau.org.au. If you would like to know more about becoming a member I would be happy to help.
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So how much longer can Fairfax continue to torment innocent trees in the pursuit of diminishing profits? If US trends remain the harbinger of the way things go in Oz, we can expect the really steep decreases in circulation to materialise over the next 12 months. Ah, well, the Age’s splendid new building will make a fine site for a wake.
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….without paying for it?
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