After 25 years, Rolf Harris is back in an Aussie ad
Entertainer Rolf Harris is the new face of Wild Oats wine, using his artistic skills in his first TV ad in Australia in quarter of a century.
Shot in the UK, the “Discover it your way” campaign was created by Robert Oatley Vineyards’ in-house creative team. It started running in cinemas last night and will be aired on TV later this month. There is also digtial and point-of-sale support for the campaign. The media agency is MPG
Owner Bob Oatley said: “Rolf is a great Australian personality with an extraordinary outlook on life and I knew we had a unique shot of creating something special. He had the confidence to discover and enjoy the wine his way – incorporating our wine into one of his paintings was a special moment for us to capture.”
Harris said: “I’m proud to support an Australian winemaking icon such as Bob Oatley and his family.”
The last Australian ads from Harris were for British Paints more than 25 years ago:
However, last year saw him front a Cadbury’s Wispa campaign in the UK:
How good was that slo-mo when he threw the wine!! HOLY SHIT, AMAZING.
If only more TVCs had slo-mo like that!
User ID not verified.
I very nearly didn’t realise it was him without his glasses! Wow.
User ID not verified.
One of the few ads I’ve felt compelled to watch over and over again. Simple, crisp, beautiful.
User ID not verified.
Leon is obviously the director.
User ID not verified.
Well done uncle Bob!
User ID not verified.
Anon333, omg, you’re amazing. Yes, I am “the director”.
User ID not verified.
nice one – no negative comments yet, and it was done in-house!
User ID not verified.
I f*cking love Rolf Harris! I’d buy anything he says to buy, period.
User ID not verified.
think we should have Rolf in all the ads
User ID not verified.
Great TVC
User ID not verified.