Aussie-Pom beach rivalry in new CommBank cricket ad
An overly competitive beach cricket game between an Aussie and a Pom forms the backdrop to CommBank’s new ad campaign to promote its sponsorship of Cricket Australia.
The campaign – from M&C Saatchi – promotes a competition to win a trip to the UK for The Ashes which begin in June.
The ad features Aussie cricketer Pat Cummins – “cousin Pat” – being brought in to help the Australian family in the Beach Ashes.
View the ad:
CommBank is also promoting a backyard cricket competition to have the Australian team play at a winner’s home.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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CommBank… sorry they completely lost me during the Olympics campaign and that silly ‘CANT’ campaign, and I dont know whether they can recover??? Not interested in any of their advertising anymore.
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The whole Australian team players playing beach or backyard cricket is very tired now.
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Why spend the money for a new shoot? We could re-edit the bomb ad with them trying to get into the MCG. And is this money well spent on a team that can barely score 70 or goes off if their hair gets wet?
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When I was working at Singos circa 2001, this was the shit we were coming up with then. Comon Aussie Comon! Is that all there is?
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It’s not all bad, there’s some contrived done before stuff but there’s also a couple of little decent moments too.
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Why do we wear green when playing ODIs?
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