Bonds rolls out phase 2 of Birthday Project
In the latest phase of the Bonds Birthday Project, which launched with great fanfare in February despite some technical hitches, a new TV ad features the faces of consumers who’ve taken part in the campaign.
The first phase of the campaign, by Clemenger BBDO Melbourne, invited the public to claim their date of birth and get a personalised T-shirt through the We Are Bonds website.
This phase is about celebrating the people who have made Bonds what it is, from 1915 when the brand was founded, until now.
Those who have claimed their birthday are to receive their t-shirts next week, according to Bonds.
Around 35,000 t-shirts are to be distributed.
…but how did they get all the people to shoot their photos so their heads would align right?!
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because on the website your name and birthday appeared on the left hand side, so everybody had to adjust the photo so their face appeared on the right.
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