Boom! Meet the racist, unfunny, Woo Girls of Samsung. Selfie!

It’s probably for the best that Dr Mumbo doesn’t know for sure which ad agency is behind Samsung’s crime against hipster stereotypes (although Leo Burnett are going to need to come up with an alibi sharpish, as they’re on the roster).

If you enjoyed hating Vodafone’s hateful hipsters, then you’ll adore pouring scorn and distain on this Galaxy S4-loving friendship group.

Remember that somewhere in Australia, a copywriter sat down and unironically typed phrases including:

“What if it’s Bono wanting his sunglasses back?”

“Time to lose that little junior burger phone.”

“Juice me up, bro”

And “Boom”.

And characters who are casually racist. The weird dancing foreign girl wants a visa apparently:

And the girls behave think they’re in an episode of How I Met Your Mother. (Selfie!”)

And the client bought it.


  1. Aaaaarrgghh!
    22 Jul 13
    12:26 am

  2. These made me cringe so hard my face inverted.

  3. Anon
    22 Jul 13
    6:37 am

  4. Ah, aren’t those young ones SO COOL?

  5. Nate
    22 Jul 13
    7:18 am

  6. Reminds me of those terrible wine ads at that wanker filled dinner party.

  7. Paul Eveleigh
    22 Jul 13
    9:21 am

  8. “And the client bought it”. Enough said.

  9. Clydesdale
    22 Jul 13
    9:41 am

  10. Don’t find these particularly bad at all. Run out of ads to hate on?

  11. Neville
    22 Jul 13
    9:53 am

  12. “casually racist” – must be a slow news day on Mumbrella.

  13. J
    22 Jul 13
    10:00 am

  14. These ads are great. All the sarcasm, casual racism about visas, and teasing that I do with all my buds.

  15. Chris Gander
    22 Jul 13
    10:13 am

  16. Terribly written ads, but they get a few messages across. For one, I didn’t realise the phones were waterproof and I didn’t know you could answer the phone without touching it… so, in terms of communicating the phone’s features… they are effective.

  17. Guy
    22 Jul 13
    10:37 am

  18. Given the title I came in thinking these would be terrible – they actually were just pretty standard and not too bad. I’m not sure how you got “racist” out of the second clip.

  19. billyc c
    22 Jul 13
    10:51 am

  20. These are intentionally cringey aren’t they? Like the Office? Barrister….Barista. boom!

  21. Tony
    22 Jul 13
    11:13 am

  22. Don’t you just hate it when ad agencies cast themselves in ads as they believe everyone thinks and behaves like a shallow hipster. Wooooo! Woeful!

  23. Turbo
    22 Jul 13
    11:43 am

  24. Sorry but I can’t seem to finger any part in this campaign where someone asserts that one race is superior to another. Bad subbing.

  25. WTF
    22 Jul 13
    1:01 pm

  26. Creative may be questionable although not terrible – but sold me on features that I didn’t know about. Have had a work iPhone for years but impressed with these features and benefits.

  27. Just Sayin...
    22 Jul 13
    1:03 pm

  28. I’ve changed…no seriously.

  29. Anon
    22 Jul 13
    2:30 pm

  30. They highlight the features… And it got you all talking about it… WInning! Would you have preferred Apple’s new TVCs – arrogant self-indulgence?

  31. Charlie
    22 Jul 13
    2:56 pm

  32. I dont mind them. Yeah they are a bit cringe, but they get across features like nfc sound to speakers and wireless charging. But dont dunk your S4 in the water. It is only the Active model that is water proof and thats not out here yet.

  33. erm
    22 Jul 13
    4:03 pm

  34. yeah, i dont think these are that bad. its a very tough ask to make a mini-sitcom style approach work but they’ve actually done pretty well.

    correct about the features – you can drop it in a sink and it will still work!? for anyone who’s had a water damaged phone that is outside your warranty, that is cool.

    the first one is pretty bad, but they get better. when he goes to shoot himself in the mouth during the group selfy – i thought that was funny.

    there are way way worse ads than these. not sure why this campaign has been singled out Dr?

    PS – i say BOOM a lot. BOOM!