Diageo splits with agency formerly known as Three Drunk Monkeys

Diageo has parted ways with advertising agency The Monkeys, Mumbrella can reveal.

The split comes as a result of The Monkeys not wanting to work on global business that only involves local adaptation.

The news comes less than a year after The Monkeys changed its name from Three Drunk Monkeys, which it was rumoured was because Diageo was uncomfortable with the ‘drunk’ part of its agency’s name. The Monkeys has always denied this.

A statement from the agency reads:

It is unfortunate but sometimes that is how things pan out. We would rather play a bigger role with our clients because that is where we are most effective and we welcome new opportunities in the category.

Diageo’s marketing director Matt Bruhn told Mumbrella: “We’ve been working with The Monkeys for about 15 months and have used a two above-the-line agency model – also using Leo Burnett. The Monkeys handled global brand advertising, and there was not enough work to stretch them as an agency.”

The move sees the entire account shift to Leo Burnett.

Bruhn added: “The Monkeys is an amazing agency, always looking to create amazing work. Doing global adaptations simply was not inspirational for them. We wish them well.”


  1. AdGrunt
    31 May 12
    3:10 pm

  2. Good on them for doing what they want to do.

  3. Ralph
    31 May 12
    3:25 pm

  4. Brilliant move. Life’s too short.

  5. Jeepers
    31 May 12
    3:27 pm

  6. Wow. And after they changed their name to accommodate them. Sheesh.

    31 May 12
    4:35 pm

  8. Great scoop Robin!!!!

  9. Jane
    31 May 12
    5:47 pm

  10. Monkeys need to be in the UK to get a sniff of the good stuff. In terms of Diageo an agency from the Colonies is tantamount to cheetah poo !

    31 May 12
    9:28 pm

  12. I could baileys believe the news! Monkeys obviously didn’t ciroc their boat. Diageo will keep walking. Don’t worry, they’ll wipe the smirnoff Burnett’s face sometime in the near future. Diageo are renowned for stroking their captain morgans and have convinced themselves they roll like a big tanqueray around town. I don’t want to harp on but after 6 months with Diageo, Burnetts will find a red stripe in their undies.

  13. Claytons
    1 Jun 12
    9:39 am

  14. Pretty much all spirits marketers in Australia are a complete waste of life. Don’t know why, but they are. Diageo are the worst.

  15. brownie
    1 Jun 12
    12:50 pm

  16. my previous comment was in reference to THE GREY GHOST and not Claytons.

    1 Jun 12
    6:53 pm

  18. Hey guys, I really tried hard to work as many brands-puns as I could into my piece. It took me several glasses of Laphroaig to come up with the ‘red stripe’ clincher. Some kudos please.

  19. fleshpeddler
    2 Jun 12
    8:46 am

  20. brilliant PR move by the Monkeys – outstanding way to turn losing one of their clients into a PR move and nice of Diageo to play along

  21. Gold Member
    2 Jun 12
    11:00 am

  22. Maybe the Monkeys can all get drunk again now. Drinks are on Mr Salty !