Brown Brothers promote new grape cider product with pop-up bar
Victorian wine company Brown Brothers is promoting its new grape cider product with a pop-up bar, complete with a “Grape Tree” in Sydney’s Australia Square.
The activation has been created by activation agency DemoPlus.
It gives Sydneysiders the chance to try the new product for free during the hours of 3pm and 6pm today.
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If it made from grapes it a sparkling wine, Not Cider. Cider is only cider when its from 100% apple juice
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Real Cider, wouldn’t your cider recipe make 100% Apple Juice?
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I see what you did there. I should have said that its made from 100% apple juice that has been fermented with yeast (wild or sometimes added). It should be free from concentrate, gluten, added sugar and grapes.
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There’s a bizarre loophole in excise law that wines made from fruit which have greater than 8% alcohol are exempt from excise. But apples won’t ferment that high. Hence this a mixture.
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@john Apples can ferment to about 12% is done right. 9% normal for a Methode Traditionalle ( champagne style) But Grape Tree is 100% Grape based no apples in sight. Their web site says
“We have released a refreshing new beverage made from 100% grapes”
The word “Cider” is only used to use ride on the popularity cider is enjoying. Seems like it will intentionally confuse consumers
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