Burson-Marsteller appoints five new staff

PR business Burson-Marsteller has appointed five new key staff as well as award wins at PRIA, Gold Sabre and a Gold Stevie Award.

The announcement:

Burson-Marsteller Australia (B-M), a leading Australian public relations and communications consultancy, has ended the year strongly with new staff additions to its Corporate & Public Affairs, Technology and Brand Marketing practices and a number of significant local and international award wins. With new people in senior positions, Burson-Marsteller is poised to kick off 2013 with a fresh approach to complement B-Ms tradition of delivering top quality client work.

Carrie Cousins joined in October as director of B-M’s Corporate & Public Affairs practice (CPA). Carrie previously headed the corporate practice at Weber Shandwick Australia where she led a cross-agency team, encompassing PR, branding and events, to develop a communication strategy for the National Broadband Network. Carrie brings extensive experience in areas ranging from e-health, technologically integrated classrooms, future education, piracy, IT skills development and innovation.

The CPA practice also welcomed Sylvia Baraya as senior associate, joining from Access PR. Sylvia is working across B-M’s existing CPA clients, specialising in energy, construction engineering, professional services and public affairs. Alexandra McDonald has joined the Brand Marketing team to service clients across the alcohol, tourism, travel, personal finance and beauty industries while Kelly Ferris has joined B-M’s Technology practice as a client executive, where she is focusing on consumer technology and digital PR.

Alexandra Churcher has been promoted to lead B-M’s Brands practice. A brand marketing specialist, Alex has led creative and impactful campaigns for clients including Tourism Australia, Virgin Atlantic, Digital Music Distribution, LG Electronics, Virgin Money and Beam Global Australia.

“I am thrilled to be adding new young talent to the B-M Sydney team,” said Jones. “Carrie is one of the best performing corporate communications professionals in Australia as evidenced by her track record, her selection as Australia’s only finalist in the ‘Young Professional of the Year’ category at last year’s Campaign Asia Pacific PR Awards and her placement as a finalist in B&T’s 2011 ’30 Under 30′ leaders of tomorrow list. Our team will benefit from Carrie and Alex’s great energy and expertise as the agency opens a new chapter in 2013.”

The quality of B-M’s work has been underscored by prestigious awards wins this year including a Gold SABRE Award for the Virgin Money LOWcate campaign and Silver Stevie Award in the Marketing Consumer Products category for Canadian Club’s ‘Boonie’s Over Beer?!’ campaign, which also received the PRIA’s Highly Commended Award. B-M’s ‘Show Us Your Lungs’ campaign for the Australian Lung Foundation received a Gold Stevie Award for the PR Campaign of the Year in the Community Relations category.

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