Bushells TV ad pokes fun at UK tea-drinking culture
Bushells Tea has launched a new TV ad with a comical take on the different tea drinking cultures in Australia compared to the UK.
The ad, created by McCann Sydney, continues the “Our Tea, Our Way” brand messaging for the Unilever-owned tea brand.
Bushells launched a ‘tea etiquette guide’ as part of a marketing campaign in 2008. It is also a major sponsor of Driver Reviver road safety initiative.
Credits:
- Client – Bushells Tea
- Creative agency – McCann Sydney
- Creative director -Vince McSweeney
- Writer – Skip Waterhouse
- Art Director – Dave Heytman
- Production House – 166 Productions
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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A nice way to capture the ‘Australian-ness’ of the Bushells brand.
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And for the English point of view 🙂 https://www.youtube.com/watch?v=2l1F6BmKbO0
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Yeah – pommies wouldn’t drink that stuff 😉
There’s only one way to sell tea: https://www.youtube.com/watch?v=HgzEBLa3PPk
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Bogan tea and very expensive lazy bogan creatives…
Sorry I’d like to retract the ‘creatives’ bit in my comment.
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Isn’t this ad about 3 years old?
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