Dr Mumbo

Busting the jargon buster

Dr Mumbo fully endorses the efforts by the Interactive Advertising Bureau to spark a public debate on online behavioural targeting.

And inded, to its offering of a “jargon buster” to help the public understand some of the terminology.

Sadly, Dr Mumbo appears to need a jargon buster for the jargon buster.  

jargon_buster_behavioural_targetingClear? Good.

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