BWM picks up

Creative shop BWM has won the account for from displaced agency Crawford Brown.

Announcement: appoints BWM as new creative agency

BWM has been appointed by REA Group to lead the creative for Australia’s number 1 property portal:

REA Group’s General Manager of Brand, Communications and Insights, Jo Whyte said “BWM demonstrated an exceptional understanding of our business strategy and developed a strong creative platform.

“We’re looking forward to working with the team to deliver communication that reinforces our number one position with buyers and sellers over the busy spring period,” Ms Whyte said.

BWM’s Managing Director, Carl Ratcliff, said “REA Group has been a market leader in the digital space for more than a decade and we’re thrilled to be part of the creative evolution of

“We see this as an extraordinary opportunity to further develop the brand’s success as Australia’s No.1 destination for buying, selling, renting and investing.

“We’re also looking forward to building on the digital property community that’s attracted and continuing to support the uniquely-Australian love affair with all things property,” Mr Ratcliff said.

Group CEO for BWM, Paul Williams added, “This is a great start for Carl and his team so early in his tenure and a thrilling dividend for our continuing investment in digital innovation.

“REA Group is an excellent partner for BWM and we are delighted with the appointment,” Mr Williams concluded.

BWM will work alongside MediaCom who were appointed as REA Group’s media agency in March.

Source: press release


  1. jean cave
    22 Jun 12
    5:36 pm

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