Carlton Draught goes retro with ’80s ad and ’70s white can returning for Amber Jubilee
Carlton Draught has brought an ad from the mid 1980s out of the vault as the brand continues to celebrate its 150th anniversary or its ‘Amber Jubilee’.
The slightly tweaked ad promotes the brand bringing back a replica of its 1970s white can.
https://www.youtube.com/watch?v=1T-suAizOHU
Mick McKeown, Carlton Draught’s marketing manager, said: “The ad will run throughout July and gives people a great glimpse of our past, questionable fashion and all. The white can would be burned into the memories of many of those old enough to drink in the late seventies and early eighties”
Carlton Draught kicked off its 150 year celebrations in March with the launch of the Amber Jubilee campaign, created by Clemenger BBDO Melbourne.
Eventually phased out for a more modern look in the late 80s, the heritage white cans will be available throughout July or until sold out in Liquorland and First Choice.
The ad runs throughout July on Channel Seven.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
It’s a shame beer brands don’t do this more often, my son (23) loves the Tooheys “How do you feel” campaign from the 80’s. People should be able to enjoy them again.
User ID not verified.
If you lived in Victoria. No memory for anyone else.
User ID not verified.
The funny thing is the old white label is way better than the new one. I haven’t had Carlton Draught in years but I actually bought a case a couple of days ago. Not a great beer, but at least it’s better than the other CUB swill known as VB. If it were up to me I would revert back to the old white label.
User ID not verified.
The old can is superior I’m off to pick up a few cartons, change it back permanently
User ID not verified.
This Mick character is doing some good stuff on Carlton Draught.
User ID not verified.
keep it white alright!
User ID not verified.
I have fond memeries of the white can, back in those days the cans were thick and hard enough to stand on, my Dad would take them to the footy and I’d stand on them to see over the fence..think CUB should bring the white back it is Carlton Draughts original colours
User ID not verified.
Great memories of Carlton draught and beer gardens ,like to know more about the Dalmation dogs on the wagons ,they were obviously the protector of the fluid cargo !
Cheers!
JC
User ID not verified.
Drank white cans back in Darwin early 70s great look
User ID not verified.