The social media landscape is changing, again, and the new players are demanding brands shift their mindset – from being human to getting personal. Read more »
In the wake of the decision by retailer Woolworths to retain Carat as its media agency, Mumbrella’s Nic Christensen asks if the much-maligned pitch for the $240m account is a case study in how clients should not treat their agencies.
It’s funny how history has a habit of repeating itself, but you’d like to think the marketing world would occasionally learn a trick or two. Some of the decisions in the process which led to the decision by Woolworths to keep its mammoth media account at Carat certainly make you wonder what goes through the minds of some clients when they pitch.
In this cross-posting from The Conversation science astronomer Michael J. I. Brown shares his experiences in debating with and challenging online trolls.
I often like to discuss science online and I’m also rather partial to topics that promote lively discussion, such as climate change, crime statistics and (perhaps surprisingly) the big bang. This inevitably brings out the trolls.
“Don’t feed the trolls” is sound advice, but I’ve ignored it on occasion – including on The Conversation and Twitter – and I’ve been rewarded. Not that I’ve changed the minds of any trolls, nor have I expected to. Read more »
Using big data to look at past trends is not the best way to work out what your customers want, argues Peter Swan of the UNSW Australia Business School in this cross-posting from The Conversation.
A passer-by happens upon a drunk searching for a lost wallet under a streetlight. With nothing in plain sight, the passer-by asks “Where did you drop your wallet?”.
“Over there,” gestures the drunk across the street, “but I’m looking here because this is where the light is.” Read more »
As far as Australian newspapers go, this has been a most disillusioning week. I love ‘em – but jeez, they make it hard. Read more »
The news of Robin Williams rocked me to my core yesterday. I didn’t know the man personally but there is something so profoundly tragic about a comedian, someone whose job it is to make us laugh every day, suffering so intensely.
To be fair, it’s a testament to how fucked up depression really is – that it can somewhat delude a man beloved by so many people, into deciding that he is better off dead. Read more »
In this cross-posting from The Conversation Nicholas Sheppard of Victoria University explores what measures have so far been tried, and failed, to stop copyright infringement and piracy.
There’s been a bit of talk recently about getting internet service providers (ISPs) involved in the enforcement of copyright law. The federal Attorney-General and Minister for Communications recently released an Online Copyright Infringement Discussion Paper in the belief that “even where an ISP does not have a direct power to prevent a person from doing a particular infringing act, there still may be reasonable steps that can be taken by the ISP to discourage or reduce online copyright infringement”.
In benchmarking the cost of an ad agency’s staff, you generally find that the rate a client pays is commensurate with the experience or seniority of the resource. But the question of value goes beyond just cost to determining the return on the investment. So in considering the value we need to balance the cost of the resource against how much they contribute to the ROI. Read more »
Yesterday satirist John Oliver launched a blistering attack on native advertising describing it as “repurposed bovine waste”. In this guest post, content marketing specialist Richard Parker calls bullshit on Oliver’s argument.
I’m usually a big fan of John Oliver. What’s not to like? The lefty credentials? The anti-Fox news stance? The fact that he’s from Birmingham? But his latest piece vilifying native advertising leaves me a bit cold. Read more »
In recent days ‘tapegate’ has consumed much of the Victorian political news cycle. In this cross posting from The Conversation academic Mark Pearson looks at legalities around journalists recording sources.
It is a sad day when senior political figures steal a journalist’s recording device and destroy its contents, as we have been told happened at this year’s Victorian Labor Party conference. But it is an even sadder day when we hear a major newspaper – The Age – justifying a senior reporter secretly recording their conversations with sources. Read more »
Don’t worry. I’m not entering the debate on whether some Lion winners are scam. There are enough voices on that.
And my starting point isn’t even creativity. Because let’s not forget that creativity is just a means to an end. What is that end? Meeting our clients’ objectives, whatever they may be. That’s what I’m here to do. Read more »
I love everything about the Cannes Lions experience. So I’m sad that I’m probably never going to get to do it again. Read more »
In this cross-posting from The Conversation Nicolas Suzor and Alex Button-Sloan from the Queensland University of Technology look at why the leaked plans to change copyright laws could lead to a lot of unintended problems for consumers.
The Australian Government has proposed Internet Service Providers (ISPs) monitor and punish Australians who download and infringe copyright.
In a discussion paper circulated by Attorney-General George Brandis, and leaked by Crikey last Friday, the government proposes a sweeping change to Australian copyright law. If implemented, it would force ISPs to take steps to prevent Australians from infringing copyright. Read more »
Last week Nine Entertainment Co made a $1m investment to buy eight per cent of streaming company Quickflix, whilst preparing to launch its own operation StreamCo. Here Nic Christensen looks at the underlying reasons for Nine buying into a rival.
In the world of video streaming last week’s investment by Nine into rival Quickflix did not go unnoticed, but as always with these deals the devil is in the detail. In this case, a series of warrants and covenants that came with this batch of shares.
Following recent controversy surrounding entries to the Cannes Lions awards Eaon Pritchard argues until we have a better way to evaluate the merits of agencies than awards all agencies will be highly incentivised to do whatever it takes to win .
Advertising’s outcomes are notoriously hard to measure. Which is why in advertising agencies, we love to measure outputs instead. Read more »
With the media industry churn and talent drain a constant issue Lucy Formosa Morgan asks why more companies aren’t open to job sharing.
There’s rarely a shortage of applicants for coordinator positions however when it comes to recruiting experienced middle / senior level people, the talent bank seems to dry up. Agencies can struggle to fill vacancies for months or end up having to recruit from overseas. So if we have plenty of juniors that we’re devoting time and money to training up, where are they going? Why is there such a shortage of good talent out there? Read more »
With questions being raised over the integrity of some awards entries in recent weeks, former creative director Darren Woolley says scam can be as damaging for marketers as the agencies involved.
Scam awards entries have come to industry attention again, following the most recent Cannes Lions Awards. In the process, several high profile advertisers have been associated with their agencies’ entries. But what are the implications for the advertiser?
It is a standard response that advertisers are not really interested in creative awards. But the fact is that marketers are human and those that have healthy and close working relationships with their agencies actually enjoy seeing them being recognised, especially for work they may have created together. Read more »
In a Q&A conducted by email, Terry Savage, chairman of the Cannes Lions Festival of Creativity, defends the integrity of the competition and answers questions around scam ads following an investigation by Mumbrella into a series of ads from Australia entered into the Press category which ran just once in regional media.
What is your definition of scam?
“We require the work to have been approved by the client and to have used paid Media in the execution, if there is a query we get validation via the agency the client and the Media schedule that the work has run and complied within our entry rules. In the case of self promotion and NGO that is not the case.” Read more »