Seven promises a Big Bang in the final quarter, but can they deliver the audiences?

Seven’s ratings dominance is under serious pressure from Nine. Nic Christensen talks to chief programmer Angus Ross and senior media buyers about whether the number one TV network can lift its game in the final quarter of 2015? 


Seven has had its toughest year for a long while with many of its key franchises haemorrhaging viewers.

House Rules was down 33 per cent, Winners & Losers lost 29 per cent of its audience and My Kitchen Rules was down 12 per cent in consolidated viewing figures. Then there was the Restaurant Revolution debacle. Read more »

My phone wears the pants in our relationship

Ricky ChananaMobile addiction is making us sick but Ricky Chanana isn’t planning to do anything about it any time soon.

My beloved phone totally dominates our relationship. I’m at its mercy at all times. It’s the last thing I say goodnight to, the first greeting in the morning. I’m insanely addicted to that bright, illuminating glow. Read more »

‘Like a parent scolding a child': How has 7-Eleven handled a PR nightmare?


Four Corners’ investigation into 7-Eleven’s employment practices has led to huge brand damage. Miranda Ward examines how the brand has handled the attention, and whether it can recover.

Last night more than a million Australians tuned in to get the full picture on the 7-Eleven expose which has been teased in the media since the end of last week. The reputational damage to a brand which appears on most high streets has been immense, but its response so far has been at best – muted. Read more »

If mobile is the most important screen why are the ads so shit still?

Alex HayesWhile a new mobile audience measurement system is just weeks away the state of the creative product is the real issue the industry needs to address, argues Mumbrella editor Alex Hayes.

There are 56 websites and 38 apps in Australia with a unique monthly mobile audience of over 1m users per month.

Yet given these numbers, and the increasing move to mobile by consumers, it still surprises me how staggeringly bad the standard of creative is. Read more »

Screens are just a device – it’s time to view TV as a consumer experience

Mark FrainWhile media buyers struggle to redefine TV Mark Frain argues they need to start looking at it as being any screen, not just the one in a lounge room.

A few years ago, some bright minds in our industry debated a new name for television. They recognised that we’d reached a point where it was no longer helpful to continue to refer to linear TV in isolation. Plus, premium video was clearly emerging as the unifying element in the new multi-screen entertainment landscape. Many new terms have been speculated since, including OTT, AV content and all video. Read more »

Storynomics: How corporate communication can benefit from the lessons of a film master

robet mckeeIn this opinion piece Julian Smith explores how the theories of one of the world’s foremost story experts Robert McKee can contribute to corporate storytelling.

For almost two decades Robert McKee, an imposing leonine sage, has presented his acclaimed Story and Genre seminars all around the world. His alumni numbers over 40,000 and hundreds have nominations for Oscar or Emmy awards, scores of them winners. Read more »

Naked Communications faces the sad fact that being clever doesn’t make money any more

Tim BurrowesNaked – the agency that once terrified the global media agency networks by out-thinking them – is dropping its last unique piece of DNA, argues Tim Burrowes.

The most depressing thing I’ve read today came in the latest annual report from industry holding group Enero.    Read more »

Career Coach: How can I make a difference?

Ever feel like you’re not really making a difference? This week Career Coach Kate Savage deals with how you can add more value in your job.

Hi Kate, I’ve been in agencies for about 10 years now and have this constant nagging feeling that what I’m doing is just about lining people’s pockets and it’s not actally doing the world any good. I want to make a sifference. How can I do that? Do I need to leave, re-train, drop my salary? Read more »

Change in tone from the FM radio networks as Hamish and Andy start to move the dial

Hamish & Andy returned to the airwaves on July 6 for a 'secret' week on-air

Today’s radio ratings have seen Hamish and Andy begin to make inroads for the Hit Network into their national drive time rivals. Mumbrella’s Nic Christensen talks to content bosses at Nova, ARN and SCA about today’s results and looks at how the rest of 2015 could shake out. 

It’s fair to say that some of the triumphalism that was apparent in my interviews after recent surveys with execs at Nova and the Australian Radio Network has disappeared today, and that’s probably due to some of the drive results.

In the space of just half a survey Hamish and Andy have already moved the needle. The question many are asking is just how far will it go?  Read more »

100 days in PR: Carl Ratcliff reflects on the differences between PR and ad agencies

carl ratcliffHaving spent his career at creative agencies Carl Ratcliff moved from Naked Communications to lead One Green Bean earlier this year. Here he takes stock of his first 100 days in the CEO role and reflects on the differences between an ad agency and a PR agency.

There’s a whole host of prose out there about your first 100 days.

In terms of taking stock. And sizing your wares. What to change, what to fix, what to leave exactly as it is. Read more »

The sale of King Content is a game changer for the Aussie content marketing industry

david pembrokeLast week Isentia bought King Content for a massive $48m. In this opinion piece David Pembroke examines what it means for the Australian content marketing industry. 

As I wandered back into my office last Friday morning one of the team yelled out, “So have you heard the news about King Content?”

“Nope,” said I, thinking, “What has Hodgo (Craig Hodges, CEO and Founder King Content) done now, opened an office in Belize?”

“Isentia has bought them for $48 million,” replied the same team member. Read more »

TV or digital? Why there’s an ‘and’ missing

rod curtis T20In this opinion piece Rod Curtis says television is still king in Australia, it just needs a little digital booster.

Anyone with even a fledgling interest in AFL would be familiar with the ‘demise of the key forward’ narrative: The game is changing fast and the key forwards role is being usurped by the nimble and flexible next-gens’.

And anyone with a passing interest in advertising would have heard the same thinking applied to television: ‘Yesterday’s big impact media is being out-manoeuvred by the digital juggernaut.

Bad calls, I say. Read more »

Should the market care about Tumblr?

Tumblr 1Last night saw Australia became the first market outside the US to see social platform Tumblr launch commercially. Nic Christensen looks at what the play means for Yahoo7 and where it fits in its push to build new digital revenues.  

“We definitely have a reputation as a youth platform,” 28-year-old David Karp concedes, before quickly adding: “But Tumblr reaches a pretty diverse audience.”

The founder of Tumblr, who sold the social platform to Yahoo in 2013 for US$1.1bn, was speaking to journalists last night following the Australian launch of the commercial side of tumblr.  Read more »

Despite a small victory the battle for high definition television is still not won

kevin perryIn this cross-posting from Nelbie Kevin Perry lays out why viewers are still a long way from seeing their favourite sports in high definition on free-to-air TV.

This week viewers achieved a significant victory when Communications Minister Malcolm Turnbull introduced a bill into Parliament that removes the requirement for TV networks to broadcast their primary channel in standard definition (SD). The legislation is expected to pass through the senate and become law in early September.

However don’t expect FTA networks to rush the process of converting current SD channels into HD channels once the law is changed. There are still significant technical and financial hurdles to cross. Read more »

Q&A: Edelman’s Michelle Hutton on how the UK PR market compares to the local market

Michelle HuttonAt the end of last year Michelle Hutton was promoted to Edelman global practice chair, consumer, ending her four and a half years as Edelman Australia CEO. Back in Australia for the first time since her promotion, Hutton sat down with Miranda Ward to discuss the state of the industry.

How does the UK PR market compare to the local PR market? Read more »

Career Coach: One of my juniors is paid more than me – what should I do?

Kate SavageTalking about pay can be tricky, but what do you do when you discover one of your own reports is getting paid more than you?

Hi Kate, I recently found out that one of my team is being paid more than me, and I’m their boss! Is this even allowed? What do I do?

Read more »

The Huffington Post is here – but will Australians care?

Axel BrunsIn this cross-posting from The Conversation Queensland University of Technology’s Axel Bruns examines if The Huffington Post stands a chance of gaining a foothold in the increasingly crowded local news and commentary market.     

The past few years have been positively revolutionary for the Australian news landscape. From a static and highly concentrated media market, dominated by News Corporation, Fairfax, and the ABC, new players have gradually entered the market, and the next new entry lumbering up to the starting blocks is the Australian version of The Huffington Post, which launched today. Read more »

Is LinkedIn killing the trade press?

Steve BlakemanIn this cross-posting from Mumbrella Asia Steve Blakeman shares his experience using LinkedIn’s publishing service, and wonders if the business social network has replaced the trade media as the best place for executives to voice their opinions.

There has been a quiet revolution over the past 8 months since LinkedIn fully launched it’s ‘Publishing’ service – now everyone has the opportunity to be their own author, curator and commentator without the need to have a publication validate their work. Just over 1 million individuals have now published on the platform and 45 per cent of its readers are in the upper ranks of their industries (i.e. managers, directors and CEOs). Impressive stats right? Read more »

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