Who won the social media battle between AFL and NRL?

claire waddington isentiaWith the AFL and NRL grand finals taking place over the weekend Claire Waddington looks at which code won the battle for social media attention.

Like many great rivalries – Coke or Pepsi, Uber or taxis, Netflix or Stan – shifts in popular opinion muddy the debate, but according to media intelligence agency, Isentia, there was a clear winner in the longstanding AFL or NRL tug-of-war over the weekend. Read more »

It’s time for agencies to cut the shit and embrace the hybrid

Andrew CornaleAgencies need to start embracing people with across-the-board experience in advertising rather than siloed specialists to become sustainable argues Andrew Cornale

Coming from a diverse digital background, I’ve been in a number of different agencies (creative, advertising and marketing) and have seen how they operate. Some experiences were good, some not so good but one thing that I picked up is that the industry is filled with so much bullshit, it’s unbelievable. Read more »

Three steps to growing your agency without destroying its soul

ryan-bonniciIn this guest post Ryan Bonnici outlines three steps most agencies can take towards sustainable growth.

Most owners of growing agencies are pretty focused on generating as much new business as their agency can handle.

With a growing whip-smart team and the promise of a long-awaited payday, shiny new client opportunities are the things that dreams are made of. But have you ever had a massive client opportunity come your way that didn’t quite feel right? Read more »

Behind #BieberIsland: How one of the biggest marketing events of 2015 came together

Justin Bieber’s concert on Cockatoo Island brought together media companies and brands for one of the largest marketing exercises of the year. Nic Christensen looks at how the whole collaboration was activated in three weeks. 

There’s nothing that can adequately summarise the piercing sounds the “Beliebers” – in this case a group of 1,000 teenage girls – make when they scream in unison.
#BIEBERISLAND - iHeartRadio LIVE - Justin Bieber reaches out to fans while performingNeedless to say Bieber fans are exceptionally loud, but on the plus side there’s no public rioting – this time. Read more »

Has Woolies found its voice?

MAtt RobinsonIn this guest post Matt Robinson argues the success and reach of Woolworths’ social interaction yesterday proves more big brands need to align their social and marketing tones.

The story of the gradual erosion of Australia’s biggest supermarket chain is not a new one. From the once mighty Fresh Food People, to now seeing rapidly declining favourability scores and tales that show some cultural challenges as well, Woolworths are having a tough time of it. Read more »

Australia is beating Silicon Valley on women in tech

Nathan ElveryIn this guest post Nathan Elvery argues  Australian tech companies lead the way in breaking the glass ceiling for women in the sector.

A recent media narrative has slammed tech companies for their appalling record on women and demonstrated how Australia takes more than its fair share of this problem. What’s been missed altogether from the narrative is the Australian tech companies that are world-leaders in this space, which provides a cause for optimism amongst the understandable hand-wringing. Read more »

Kiis boss hints at Melbourne shake up as Hamish and Andy make inroads

Hamish and Andy

Hamish and Andy have made some big inroads for the Hit Network in their first full ratings survey, leading rivals to claim this will be their peak. Nic Christensen talks to content bosses at Nova, ARN and SCA about today’s results and looks at what impact the shake up in having on the overall radio market.

Say what you want about the rise of Hamish and Andy one thing is clear: the bravado of their rivals Nova and ARN has quietly evaporated. So much so it’s got Kiis bosses looking at their Melbourne lineup for next year after a disastrous survey 6 in the Victorian capital. Read more »

Uber now needs to move beyond disruption and start working with regulators

liza mcdonaldWhile Uber is disrupting the private car industry, there’s a difference between disruptive and illegal, says Liza McDonald.

Just who are the winners and losers in Australia’s fast growing private hire car market is yet to be revealed following yesterday’s revelation the NSW government had suspended 40 individuals who are driving under the UberX banner. Read more »

PR professionals say that coming clean is the only way VW might be able to save itself

VolkswagenAutomotive giant Volkswagen has seen millions of dollars wiped off its brand value since it emerged that it had faked emissions tests in the US. Mumbrella’s Miranda Ward asked public relations professionals how the company should move forward in its attempts to try to save its brand. 

PR professionals are agreed on one thing – Volkswagen, once synonymous with quality amongst consumers, is facing the biggest crisis in its history thanks to its emissions scandal. But what they don’t agree about is how to save the brand. Read more »

Barnardos’ Irene Saunders: How can an agency be an expert if they’re just briefed by a client?

Irene SaundersFormer CommsCon publicist of the year Irene Saunders is senior publicist for Barnardos Australia. Mumbrella’s Miranda Ward spoke to Saunders about the pros and cons of working clientside compared to an agency. 

What attracted you to working in-house as opposed to working for an agency? Read more »

Wing soaring high but social media still hoping for the Hayne plane to fly

patrick baumeIn this guest post iSentia’s Patrick Baume analyses where the social chatter about Jarryd Hayne has been coming from in his first few weeks in the NFL.

There is an Australian with an uplifting name performing brilliantly as a starter in the first few games of the NFL season, surely you’ve heard of him? That man is Brad Wing, punter for the New York Giants who has already reached the pinnacle of his art this season, dropping a punt on the one-yard line and generally getting rave reviews from his first three outings. Read more »

The attribution elephant in the corner

ben sharp

In this guest post Ben Sharp argues the industry needs to make a real effort to nail down the issue of attribution to prove what is really working for them.

There’s an elephant sitting in the corner. His name is Attribution. We all know he’s there and we all know we need to do something about it, but at the end of the day, it’s just too hard. Read more »

Newspaper economics – cost now trumps credibility

tim burrowes landscapeThe decision not to reprint today’s out of date AFR Magazine Power List put cost above credibility, argues Mumbrella’s Tim Burrowes.   

The Australian Financial Review Magazine’s power issue must be one of its most profitable editions of the year.

It’s packed with glossy ads – a triple gatefold for Audi, then double page spreads for Chanel, Bulgari, Dior and Prada before you even hit the contents page.

It’s also an embarrassment.    Read more »

Jargon busting: The ten worst phrases in digital marketing

harriet geoghegan

Digital marketing has become synonymous with TLAs (three letter acronyms), buzzwords and obfuscation. Here Harriet Geoghegan lists the ten worst pieces of jargon. 

Have you ever found yourself using the term “We need to educate the client”? Have you ever sent a report accompanied by a glossary? Do the titles on your lengthy PowerPoint presentations contain more than one acronym?

If you answered yes to any of the above questions, you need to cut the bullshit right away. Read more »

Mamamia has said goodbye to clickbait. It is dead.

Kate SpiesMamamia says it has quit clickbait. In this guest post Mamamia Women’s Network’s Kate Spies explains why.

2015 is the year that clickbait died. We as a network are embracing it, RIP and good riddance. And, we have seen our engagement metrics bolstered because of this strategic shift, on our site and on social. In fact, we have the sixth most engaging Facebook page in Australia. Read more »

The creative agency setup is not fit for purpose, so why aren’t we innovating?


The advertising industry is constantly urging its clients to innovate, so why are so many ad agencies not changing the way their creative departments operate asks Steve Coll.

Malcolm Turnbull is creating government for the 21st Century. Department stores are trialling robots. Builders are 3D printing houses. So why are many creative departments stuck in the 1950’s? Read more »

Ad blockers could be really good for everyone

brad bennettAd blocking is becoming increasingly popular but Brad Bennett argues this should be a good thing for everyone, despite the challenges it brings.

Imagine the time when we no longer have to pay for unwanted display advertising on our phones!  Read more »

Is the PR industry in need of a re-brand?

While the discipline and skills involved in public relations has evolved the name has not. Miranda Ward spoke to leading PR professionals on their take on the current state of the PR industry about whether the industry needs a new name for the new approach.

For Stuart Gregor, the founder and director of Liquid Ideas, the “discipline itself has changed and evolved” while the name – public relations – has not. Read more »

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