Hockey’s defamation win is dark news for democracy and free speech

michael douglas curtin universityIn this cross-posting from The Conversation Michael Douglas of Curtin University argues Joe Hockey’s defamation victory over Fairfax sets a dangerous precedent for free speech by Australian media outlets.

We should all be careful before saying anything that will hurt our politicians’ feelings: they might sue us for defamation. On Tuesday, Treasurer Joe Hockey was awarded A$200,000 damages against Fairfax Media in relation to a series of publications that focused on his political fundraising activities.

That this case was brought at all is ridiculous. That Hockey won is absurd. His victory marks a dark day for freedom of speech in Australia. Read more »

So you want to take your programmatic in house?

dan robbinsWith many marketers looking at taking their programmatic trading in house OMD’s Dan Robins sets out a few things they should consider before making the decision.

With the exponential growth of programmatic some brands are having conversations about “moving in house”, using their own trading desks rather than agencies’. Foxtel is a stand out success in doing so, plus a number of others have had rumblings.

Given much of the press conjecture, one could be forgiven for thinking agencies and brands sit on opposite sides of the fence from each other. Read more »

Why we need to apply behavioural science to help stop gun killings

simon cornettIn this guest post Simon Corbett argues behavioural science shows why incidents like the Charleston massacre won’t stop in the US until gun laws are changed. 

“If he didn’t have a gun then he would have made an IED or just found another way… he was crazy and intent to take lives”

That is almost certainly not true and BJ Fogg, head of persuasion technology at Stanford University can explain to us why. Not that any pro-gun morons are going to listen. Read more »

The Aussie Cannes Lions haul is the lowest in four years – so do we suck at creativity?

Alex HayesAustralia took home the least Cannes Lions from Cannes in four years, but it’s the categories there was success in which tells the real story argues Mumbrella editor Alex Hayes.

It’s probably quite telling that the first thing I saw about this year’s Cannes Lions after ending a two-week media blackout yesterday was that tweet of a couple getting it on on the red carpet at the Palais.

Telling because there hasn’t exactly been a lot to shout about for the reporters who made the 24-hour journey to the south of France from an awards perspective – just 59 overall and not a Grand Prix amongst them. Read more »

The ABC versus News Corp and Abbott: This farce is about politics, not terrorism

tim burrowes landscapeThis week’s scandal over Q&A’s decision to allow a former radical on air is being fuelled by cynical self-interest on the part of the Government and News Corp, argues Mumbrella’s Tim Burrowes.

So I’m an idiot.

On Tuesday, when the ABC admitted it had blundered over the previous night’s Q&A episode, I told all and sundry: “That was smart. Now it’ll be a one-day story and everybody will move on.”

That’s not quite how it turned out. Read more »

Why the new business beauty contest is bullshit

Nic ChristensenAgencyland’s relentless focus on new business and pitching is increasingly hurting both clients and agencies alike, argues Nic Christensen

If there’s one question I get from agency bosses, more than any other, it is this: “Any new gossip on what’s pitching?”

After two and half years at Mumbrella, and close to four years as a media/marketing writer, you get accustomed to the fact that agency heads – be they media or creative – always have one eye on potential new business.

But what worries me is the growing pressure on agencies to deliver a big, fat, fresh new piece of meat, (aka a major client), every couple of months. Read more »

Video battlelines: prime time vs all the time

Screen Shot 2015-06-22 at 4.53.05 pmVideo streaming has had regular headlines this year but James Wainwright argues the battle for video audiences is more complex than many have recognised. 

Listening to the heads of the major SVOD brands speak at Mumbrella360, it was apparent that the TV industry isn’t on the brink of one war, it’s on the brink of two. Read more »

Piracy: Dispelling myths, why people pirate and the reasons behind the new laws

PiracyPiracy hit the headlines once again this week after new website blocking laws passed parliament. In this in-depth look at the issue, Miranda Ward asks who pirates content, what impact it has on the media industry and what practical steps can be taken in the fight to protect copyright. 

“I pirate because it allows me to access television shows almost immediately after they air overseas,” says Elise, a 31-year-old school teacher.

“I do it simply because it has become habit. If TV Networks had adapted to the market quicker, like five years ago when broadband became fast enough to pirate, and had more diverse programming – then maybe I would not have started pirating.”

On Monday night, the Senate passed new legislation aimed at stopping the likes of Elise from accessing pirated content online. But, already, critics have noted the new laws have potential loopholes and could even drive people towards using virtual private networks (VPNs) in an attempt to continue accessing pirated contentRead more »

There are better ways to combat piracy than blocking websites

Pirate BayThe new anti-piracy laws, passed this week, allow rights holders to go court to block overseas websites but Marc C-Scott argues there are better ways of tackling the issue. 

The Senate passed controversial anti-piracy legislation, the Copyright Amendment (Online Infringement) Bill 2015, last night. But it’s not so clear whether the legislation will actually achieve its stated ends of reducing piracy, and it might be easily circumvented by the public.

Arguably, the media industry can do more to prevent piracy by making content more easily accessible rather than quixotic efforts to block it using legislation. Read more »

Why addressable TV poses a bigger threat to TV networks than any video streaming service

Screen Shot 2015-06-23 at 10.48.05 amThe future of television has become a ongoing issue for our industry but Paul Wilkinson argues that the medium’s future revenue lies in buyers being able to buy on demographic and behavioural information. 

Disruption in the TV sector raises a multitude of questions such as how will the split between linear TV, SVOD and Catch Up etc play out in the next five years? How will we trade TV?  What will be our currency when the TARP goes by the wayside?  Will we even call it TV?

But one point stands out to me more than any other: “The future of TV advertising is ‘addressable’.” This is something I’ve heard more and more about in recent months, and as a media buyer, I love the concept. Read more »

When did ‘advertising’ become a dirty word?

CumminsIs adland afraid of using the word “advertising”? Sean Cummins argues the industry needs to take more pride in what it does. 

What’s wrong with “advertising?” I don’t mean the industry (although there is definitely a lot to talk about there), I mean the word “advertising.” Because that is the business I am in, but I seldom hear the word these days.

Instead, I hear everyone saying every word under the sun but the a-word. Read more »

YouTube could change the way we broadcast sport in Australia

NRLLast week Mumbrella revealed that Google and the NRL had discussed the online behemoth potentially bidding on the code’s sports rights. In this cross post from The Conversation Marc C-Scott from Victoria University looks at what the implications of such a bid might be.  Read more »

Third time lucky as News Corp delivers a low drama leadership change

Tim BurrowesPeter Tonagh and Michael Miller are the low risk, logical choice to lead News Corp, writes Mumbrella’s Tim Burrowes.

The surprising thing about today’s changes in management at News Corp is how unsurprising it all was.

Contrast that with the drama of the Kim Williams firing in 2013 and the end-of-an-era feel to John Hartigan’s exit in 2011. Read more »

‘Mobilegeddon’ is here to stay so how do you build an ad strategy for a mobile first world?

Screen Shot 2015-06-18 at 12.14.39 pmThe media industry often talks about the importance of mobile but Vishan Jayasinghe argues social media companies are the ones best nailing the mobile format in the advertising space. 

So much has been made about the underinvestment of mobile as an advertising channel. In fact Mia Freedman at the recent Mumbrella360 conference lamented how mobile dominates the ‘time-spent’ stat, yet only received 15 per cent of advertising spend.

I don’t blame her. Even despite ‘mobilegeddon’ being here to stay, it still seems that the normal response to add mobile to a plan has long been, and will still involve, taking a tiny portion out of the usual display budget and using a poor quality gif, or the accidental click-magnet MREC. Read more »

The four pillars of the new world of marketing

BendallEarlier this week Carolyn Bendall the ANZ’s head of marketing spoke at CMO Disrupt, in this cross posting from ANZ Bluenotes, she discusses whether marketing is more science, art or a combination of the two. 

When you look at how the world is changing through technology – and the pace of change – people are now consuming and utilising media, sharing information, making decisions, engaging with brands and purchasing products in ways we never dreamt of 20 years ago. Read more »

The death of the focus group?

pete-wilsonFocus groups research get a lot of criticism but is part of the problem the way the discussions are being conducted asks Kreab Research’s Pete Wilson. 

“The cost of everything is going up. Like petrol. On the weekend we can’t afford to fill up the V8 anymore so we have to take the V6 out instead.”

So said a recent focus group participant from Western Sydney when asked what issues were concerning her.

In many cases the term ‘focus group’ itself has become a pejorative verb. Indeed ideas, policies and campaigns are said to be ‘focus grouped to death.’ Read more »

Why we need to stop making stuff up and start awarding science and creativity in marketing

Adam FerrierAdam Ferrier reflects on why we need another awards show and how the newly launched MSiX Awards will champion better marketing.

I didn’t do very well at science at school, and to be honest I failed statistics the first time at university. On a really bad day I’ll even admit that science doesn’t interest me nearly as much as pure free form creativity. However, I’m still bamboozled by how unscientific our industry is and how much stuff we just ‘make up’. Further, with the amount of money at play this seems somewhat irresponsible. Read more »

Agencies: Data means nothing until we stop competing and start consolidating

Kirsten LeAgencies often talks about this importance of data but Yahoo7 digital star Kristen Lê argues competitive pressures often prevent them from maximising its effectiveness. 

When it comes to digital media, agencies are quick to point the finger at clients for a lack of uptake on innovative, data-led ideas.

The reality, however, is that we as an industry are lacking the focus and grit it takes to sell these ideas in to someone else. Read more »

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