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Dr mumbo
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How much is the GST on my paper?
On the campaign trail yesterday Queensland Labor Party leader Annastacia Palaszczuk made a massive gaffe by not knowing that the GST tax across the country is 10 per cent. Fortunately Brisbane's The Courier Mail was on hand this morning to remind her on its front page when she picked it up this morning. -
The Australia Channel - truly international?
The new Australia Channel is ramping up its marketing efforts with its new Twitter account proudly heralding it as "Australia’s first truly international television platform, available to every nation across the world". -
Celeb crocodile spotting
Dr Mumbo's not sure who to feel more sorry for come 6.30pm on Sunday when I'm a celebrity Get Me Out of Here finally hits our screens - the 'celebrity' contestants, or the unsuspecting crocs they're being dropped into the habitat of. https://www.youtube.com/watch?v=prOWi5Ea3TE&feature=youtu.be -
Brokescrap Mountain
Advertising a scrap yard probably isn't the most creative job but St George Metal Recovery is giving it a good old crack. Here's its latest billboard on the Princes Highway in St Peters, Sydney. -
Greece is the word
From Sky News. Why have one news crawler telling you who won the Greek election when you can have three? -
LESS SHOUTY PLEASE
You may remember last year The Guardian Australia and NT News were treading on each others toes when it came to who owned human skin spider stories... Now the Twitter accounts of the respective publications are at it again... this time its about ONLINE SHOUTING and who does the best middle class think pieces. -
As Australian as the New York Times
What's the most Australian way possible to celebrate Australia Day?
How about subscribing to the New York Times?
[caption id="attachment_272587" align="aligncenter" width="368"] Source: Facebook ad[/caption] -
Diamond rings and dodgy ads
Nova Sydney's breakfast team of Fitzy & Wippa have made an ad to help The Bachelor's Sam Frost sell her engagement ring. https://www.youtube.com/watch?v=MoYFKXOgJSE And while Blake Garvey is a little more animated than usual, it's fair to say Australia's creative agencies don't need to feel too threatened by the duo's ad-making talents. -
Paul Henry, space cadet
It sometimes felt like Dr Mumbo was Paul Henry's only fan during his shortlived spell as host of Ten's Breakfast. So he's glad to see the iconoclastic Kiwi get a joint TV and radio breakfast show on New Zealand's TV3 and RadioLive. However, the ad campaign to promote the show does scare Dr Mumbo a little. The idea of waking up to find Paul Henry standing beside your bed, wearing a spacesuit, makes for a good scene in a low budget kiwi horror movie. Particularly in conjunction with Henry's maniacal laugh. http://youtu.be/g1miga3APsU -
Does she or doesn't she?
It seems News.com.au can't make its mind up on Chrissie Swan's alleged 'sex addiction'. -
The Sun: 'We've had a mammary lapse'
It seems reports of the demise of The Sun newspaper's infamous topless Page 3 girls were premature. The News Corp owned British tabloid has tweeted pictures of Thursday's page 3 which features a column heading 'Clarifications and Corrections', with a picture that it's fair to say is not safe for work viewing. The correction reads: "Further to recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth. "We would like to apologise on behalf of the print and broadcast journalists who have spent the last two days talking and writing about us." -
Bauer's distribution problem
It seems Bauer Media had something of a distribution glitch today - at least with its emails to Dr Mumbo. This afternoon Dr Mumbo has received 'The Bauer Insider' newsletter 1,937 times (at least that's the number he tallied before he lost count). In case you wondered what that many emails looks like in Gmail, here is an abridged version. -
'Celebrity' teasers continue
Network Ten is determined to make Australia care about which 'celebrities' they are sending into the African jungle. However Dr Mumbo can't help but think their latest 'clue' as to who it might be doesn't narrow it down much. Last night they revealed one of the people in the lineup is an Aussie TV star who "was in one of Australia's most successful musical acts". It seems any soapie star worth their salt has at some point had a dabble in the pop world. Anyone remember Kylie and Jason? https://www.youtube.com/watch?v=4s-YWcw7gfU&feature=youtu.be -
McFrank: 'like Frank PR but with a distinctly Scottish accent'
When you're opening a new office in another country it's important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts. The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name - McFrank. Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks. -
City of Sydney - emptying just one bin per hour... and proud of it
The punters in Sydney CBD have had plenty of opportunities to see a piece of ambient advertising boasting about what a great job City Of Sydney did keeping the streets tidy on New Year's Eve. The poster, still on the side of garbage trucks, boasts: "1,300 bins emptied by 60 trucks in 24 hours".
Dr Mumbo was quite impressed... until he did the maths.
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Has Dumb Ways to Die been effective?
While Dumb Ways to Die has won more creative awards than almost any other it has not been able to replicate that success in the coveted effectiveness categories. Miranda Ward investigates whether the much-vaunted campaign was ultimately a failure.
Recently AdAge named Metro Trains’ Dumb Ways to Die campaign as the 12th best campaign of the 21st century, an accolade largely based on the its creative prowess after it stormed the Cannes Lions advertising festival in 2013 to become the most awarded campaign in the history of the awards.
However, questions have been raised over how effective the campaign was in its goal of keeping Melburnians safer around trains, after it failed to win metal in the Creative Effectiveness category at Cannes last year, and picking up just a silver and two bronzes at the Australian Effies in 2013. Read more »
Streaming won’t kill TV, but it’s going to make media buying harder
The new range of video streaming services will not kill TV, but will make it harder still for advertisers to reach mass audiences argues Paul Brooks.
In a world where everything changes, nothing changes! I remember a presentation back in 1998 with the opening slide posing the inflammatory statement “The death of Television.”
I cannot recall how many times I have been asked or presented that question in the last 17 years, but what I can recall is only last week I was asked it again by a ‘media expert’. Read more »
Why is commercial radio the last bastion of middle aged white men?
Australian radio networks need to start embracing diversity to stay in touch with the changes in society argues Sunil Badami.
When I first started broadcasting on ABC Local Radio a year or two ago, a listener texted in to say ‘how great it is to hear an ethnic face on the radio.’ I joked that I didn’t realise “our” faces made any noise, though I supposed with “our” mouths open, they made as much noise as anyone else’s.
But for someone like me, born and raised in Australia to Indian parents, it hasn’t always been easy to see or hear faces or voices like mine in the media, especially commercial media. Read more »
Credit where it’s due: Nick Baker
Nick Baker has shouldered the responsibility of marketing Australia as a holiday destination not just to the rest of the world, but to Aussies as well. As he finishes his seven year stint at Tourism Australia tomorrow, we give Credit Where it’s Due to his efforts.
Imagine coming into a new job as a marketer where the last campaign has just been described as a “rolled gold disaster” by the Prime Minister.
This is what faced Nick Baker when he came into the big chair of chief marketing officer at Tourism Australia, inheriting the infamous 2006 ‘So Where the Bloody Hell Are You?’ campaign that did more for Lara Bingle’s career than Australia’s image.
Think you can put social media in a box? Taylor Swift proves otherwise
The Prime Minister might be prepared to shake off social media as ‘electonic graffiti’, but the traditional media impressions gained by the Taylor Swift Hottest 100 campaign tell a different story, argues Patrick Baume.
The P.M. again called social media ‘electronic graffiti’ over the weekend, after he faced extensive social and traditional media criticism over his decision to award Prince Philip an Australian knighthood, on the same day Triple J shot down the #Tay4Hottest100 campaign. So if both ends of the cultural spectrum are saying it’s ok to ‘ignore’ social media, there must be some truth there, right? Read more »
New gadgets and gimmicks to keep us watching sport live on TV
TV networks are investing in new gadgets, camera angles and social media devices to keep viewers hooked on live sport. In this cross-posting from The Conversation Marc C-Scott of Victoria University looks at what’s coming next.
Australia’s love of sport appears to be more from in front of a TV screen than actually attending any event live, and that could be on the increase given some of the new technology heading our way.
Samsung has confirmed that its new Sports Live app – on display at this year’s Consumer Electronic Show in the US – will be available in Australia later this year, but for which sport codes has still to be announced. Read more »
Sustainable competitive advantage: the fallacy
The speed of change in business means the notion of businesses having a sustainable competitive advantage is no longer a reality argues Dan Monheit.
Sustainable competitive advantage. What a beautiful, romantic, delusional idea. An idea that somehow still gets plenty of airplay.
Content marketing predictions: Why I’ve ditched my crystal ball
Last year Cameron Upshall made a series of bold predictions on how the content marketing world in Australia would develop in 2014. Here he bemoans the lack of change.
Australian brands had a fair old crack at content marketing in 2014. But unfortunately the market didn’t mature as fast as I thought it would in 12 months. This means the content marketing milestones I predicted we would reach by now are still a fair way off.
Why #tay4hottest100 is good for Triple J
The campaign to get a Taylor Swift song into the Triple J Hottest 100 has created a lot of column inches in recent days. Matt Saraceni argues the controversy is good for the station and how it should capitalise on #tay4hottest100 come Australia Day.
If Taylor Swift places Number one in the Triple J Hottest 100 — I will eat a hat.
Any hat you care to name I will consume it. There is absolutely no way that will happen. I’d bet a nudie run on it. In fact I am.
However, “Shake it Off” appearing in the countdown will be one of the best things to happen to Triple J and its audiences and everybody should be hoping it happens. Let me explain….
A first look at Stan
Yesterday streaming service Stan invited some members of the public to have a first look at the new platform. Mumbrella editor Alex Hayes looks at what it has to offer.
Of all the streaming services being talked about at the moment (and yes there are a lot – Presto, Netflix, Quickflix etc.) the one that’s most intrigued me is the joint offering from Nine Entertainment and Fairfax Media – Stan.
So when I got the invite to have a preview of it which went out to the public yesterday, I leapt at it. However, my initial impressions were not good. Read more »
Suffering from a talent crisis? Get off your backside and grow your own
The industry constantly bemoans a lack of skilled new employees. In this opinion piece David Ponce de Leon argues they need to do more to help nurture the talent.
The skills shortage issue continues to be a challenge for different sectors of the communications industry and at the dawn of a new year the topic seems to be heating up again.
Everybody is talking about how hard is to find the right talent or the right skills for their own particular business needs. It’s almost as if a good old whine about the skills shortage ‘crisis’ has become the norm. Read more »
Never tell anyone outside the agency what you’re thinking
It might not be the mafia, but agencies require a cone of silence about their internal workings to the outside world argues Eaon Pritchard.
At the beginning of ‘The Godfather’, Santino ‘Sonny’ Corleone is in a clandestine meeting with Virgil ‘The Turk’ Sollozzo in which they discuss a potential partnership in Sollozzo’s nascent heroin business. Read more »
Virtual Reality: changing games or game changer?
Virtual reality technology is becoming a hot property. Here Tyler Greerasks whether it will really have a reach beyond video games.
One day back in the early 90s I switched off the Sega Mega Drive and got myself along to an exhibition touting itself as the new frontier in gaming: virtual reality. Strapped in to a cumbersome, heavy piece of machinery I played Dactyl Nightmare, a dreadful Cubist nightmare which left me disoriented, ill, and disappointed for the state of the machine-human relationship.
Not fast enough could I return to Sonic the Hedgehog and my new-found appreciation for the human-couch relationship. Read more »
Social influencers and the law – where does it stand on disclosure?
After Australia Post was found to be paying for social media endorsements which were not disclosed and with more brands looking to social media influencers in their campaigns, Stephen von Muenster looks at where the law currently stands on the issue.
It is evident from a casual gaze through social pages or comms industry commentary that brands are turning to ‘social influencers’ to promote their products through online social channels with the intent of influencing consumer purchasing decisions in favour of their products. Read more »
The ten ideas from CES I wish I’d had
With over 3,600 exhibitors and hundreds of speakers there were a lot of new ideas and inventions at the Consumer Electronic Show (CES) in Las Vegas this year. Here Jonathan Pease distills them to the ten he’s most jealous of.
B BOOTH – They call themselves ‘The Talent Discovery Company’ and the concept is simple. Imagine a casting booth where anyone can audition for anything they like – modelling, acting, reality TV, singing, etc. Read more »
It’s just social media management, right?
While many people don’t know the difference between a social media manager and community managers Venessa Paech argues defining which one you need for a role is vital for success.
I’ve led social media and community management for companies, hired, and worked with many social media managers and community managers.
Let’s be honest – the two roles are often confused. The number of blog posts trying to explain the difference should be a tip-off. Read more »
Credit where it’s due: MLA’s lamb campaigns
As the MLA unveils its latest Australia Day lamb ad we give Credit Where It’s Due to the legacy of clever campaigns which have come before it.
Selling lamb is not the most glamorous of briefs for any marketer or agency, but somehow every year Meat and Livestock Australia’s Australia Day campaign captures the public’s attention. Read more »
How can you charge your mobile campaigns?
While mobile is taking an increasingly large chunk of consumers’ time marketers are slow to divert their ad spend. Google’s Lisa Bora looks at how it can be used effectively to make compelling campaigns.
Does size matter? When it comes to screens, Australian advertisers seem to think so, devoting just 8 per cent of total ad spend in Australia to mobile, despite them taking up a third of total daily media consumption.
Will this change in 2015? Many Aussie advertisers say that they recognise the importance of mobile but are uncertain how to proceed. Read more »
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