Mumbrellacast: SCA’s content head departs, Telstra leans into the hate, and Linkby co-founder on today’s publishing industry
Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.
Southern Cross Austereo’s chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an ‘all about audio’ ethos, it’s made us wonder: Did he jump or was he shown the door?
This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra took the crown as the “most unforgettable” brand advertiser, and also the most hated. But is hate such a bad thing?
Performance PR platform Linkby’s CEO Chris Wirasinha – best known for co-founding Pedestrian – says AI is revolutionising the publishing industry. Most notably through the “new world” of generative engine optimisation. Is the media leader correct? And if so, what can brands learn from this?
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Show note: ‘John Farnham Cadbury’s gorilla remix gets the thumbs-down’ available to read here.
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