Cerebral Palsy League challenges the public to face their fears during ‘FebruDAREy’
The Cerebral Palsy League is transforming February into a dare-fest aimed at spreading awareness and raising funds for the organisation.
‘FebruDAREy’, the fundraising campaign created by Brisbane-based creative agency Laundry, will see participants face their biggest fears and carry out dares for donations.
It is being promoted with teaser commercials, produced by Two Little Indians’ James Greville and director Hayley MacFarlane.
Laundry creative director Nick Harvey said in a statement: “The fundraising market is heavily saturated and donor fatigue is high. We knew we not only needed to develop a big idea to get cut through and reach the target audience but also a concept that had a strong synergy with Cerebral Palsy League and their vision.”
The campaign officially kicked off yesterday with the organisation’s campaign ambassador Australian actor Josh Lawson (Anchorman 2) making a special appearance on Channel Seven’s Sunrise.
He told the breakfast show: “People with Cerebral Palsy face challenges every single day. We are just asking you to step out of your comfort zone and challenge yourself.”
Fundraising participants are invited to post video proof of their dares on social media using the #februdarey hashtag.
Credits:
- Client: Cerebral Palsy League Qld
- Agency: Laundry
- Creative Director: Nick Harvey
- Art Director: Janet Pogorelc
- Copywriter: Shaun McMahon
- Account Director: Melody Livingstone
- Account Manager: Ashley Sparks
- Account Coordinator: Merran Callaghan
- Production: Two Little Indians
- Director/DOP: Hayley MacFarlane
- Producer: James Greville
- Production Manager: Sarah Christensen
- DOP: Brendan Shambrook
- 2nd Operator: Greg Henderson
- Make Up Artist: Maria Rivera
- Runner/Extra: James Woods
- Offline Editor: Anthony Martin
- Grade: Ben Russell
- VO: Damien Garvey
- Photography: Jesse Smith
- Photography Assistant: Paul Castle
- Tony Thunder: Patrick Bell
- Seymour Stunts: Joe Schaeffer
- Joe Low Blow: Nate Goddard
- Mimi Mayhem: PJ
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What does …
“FebruDAREy’ will see participants face their biggest fears and carry out dares for donations.”
…have anything to do with flicking a light switch on and off? Anyone?
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The campaign says participants face their biggest fears and carry out dares for donations – get this nerdy guy’s biggest fear is annoying his scary boss.
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