Clems Melbourne leads pack of seven Aussie shops vying for Film Lions, Ship Song misses out


The Ship Song Project: no-go in Cannes

Clems Melbourne is leading the pack of Australian agencies on the shortlist for what is still the most prestigious category at Cannes – film – but The Monkeys’ much-loved Ship Song Project for Sydney Opera House was notable for its absence among the finalists.

Aussie film entries numbered seven on the shortlist, making it tough to beat last year’s haul of six Film Lions. Entries from Australia were down from 123 to 92.

Clems Melbourne has three ads on the list. Mojo, DDB Sydney, Leo Burnett Sydney and independent shop Colman Rasic each have one.

New Zealand has two entries in contention, with Clemenger Wellington and Mojo Auckland.

Australian and New Zealand contenders on Film Lions shortlist:

  • Super in. Super Out for Hahn Super Dry by Mojo Sydney

  • Leaving for Tetley by Clemenger BBDO Melbourne

  • Cross country for Volkswagen by DDB Sydney

  • Potato peelers for Melbourne International Film Festival by Clemenger BBDO Melbourne

  • The moment for Bupa by Clemenger BBDO Melbourne

  • MK Ultra for MTV Exit by Colman Rasic

  • Spotlight for Australian Bureau of Statistics by Leo Burnett Sydney

  • Oil on canvass for Greenpeace by Mojo Auckland

  • Flying objects for New Zealand Transport Agency by Clemenger BBDO Wellington


  1. Perfect Day
    22 Jun 12
    1:22 am

  2. Ship Song didn’t get in because it is a doppelganger of the BBC Perfect Day spot from years ago. Apparently some judges still have memories.

  3. Copycat
    22 Jun 12
    9:26 am

  4. Agree with Perfect Day. It’s a complete copy. No suprise it wasn’t shortlisted.

  5. Alex
    22 Jun 12
    12:49 pm

  6. Just had a look at the Perfect day clip, apart from multiple artists singing on the same track I don’t see the similarity. Similar core idea perhaps but calling it a doppelgänger seems to go a bit far. Oh well…
    The flying objects TVC is pretty intense as well, good ad, very different to ‘Ghost chips”. The MIFF and Super Dry ads are fantastic.