Coke releases ads for Share a Coke campaign

http://youtu.be/OnTmRh-jOaM

Coca-Cola has released the ads, created by Ogilvy, for its new ‘Share a Coke’ campaign which will go to air on Sunday during the NRL Grand Final.   

Lucie Austin, marketing director, Coca-Cola South Pacific told Mumbrella summer is their biggest time of year for sales and when they invest the most in marketing.

http://youtu.be/oGly_sWc2f4

http://youtu.be/4jZJjxAU_NY

Austin said prior to this campaign, her favourite were the ‘bottle blast’ ads shot in Queensland which see people being shot out of a giant inflatable Coke bottle into the sea.

“We are really proud of it because it really did epitomise what a great iconic Coke summer is all about. Our team was particularly proud because it was an Australian piece of content rolled out to around 12 markets around the world.”

Comments


  1. Ann
    30 Sep 11
    3:45 pm

  2. Just doesn’t do it for me

  3. time keeper
    30 Sep 11
    3:54 pm

  4. wow..this work is so lame…jones soda has been doing designs/names on bottles for 5 years…

  5. Ron Jeremy
    3 Oct 11
    2:58 pm

  6. Shame it doesn’t explain the offer that the labels are actually available with the names on it.

    Whoopsie!

  7. Adguy
    4 Oct 11
    9:28 am

  8. As far as coke’s usual standard of work goes, I find this extremely disappointing.

  9. Rawnoceros
    4 Oct 11
    2:58 pm

  10. No wonder they’re an increasingly irrelevant brand.

  11. Pam Isbister
    23 Oct 11
    5:07 pm

  12. To whom it may concern
    I would like to purchase a coke bottle with my 9 year old daughters name on it please. Her name is Tyra would appreciate it if you could help me obtain this. You can send it to (edited by Mumbrella)
    Regards
    Pam Isbister

  13. Kristie Mellor
    25 Oct 11
    10:13 pm

  14. To whom it may concern,

    I would like to buy a bottle of coke with my name Kristie its a comen name but everything i see or find with that name is spelt with a y and not ie. Im hoping i will find one. Also 1 of my daughters names is Teagen.

    Thank you and hope you can help.