Coke Zero invests $2.2m in re-edited ‘Just Add Zero’ campaign
Coke Zero has refreshed its ‘Just Add Zero’ campaign which first launched in February 2013 with a new commercial which plays with the original campaign’s idea of how adding zero gives you more.
The ad sees a man making his way through a party while text on screen reinforces the ‘just add zero’ message, showing how firstly with ‘1 mate becomes 10’ ending with ‘100 mates become 1000’. It is a re-edit of the version shown in Europe.
https://www.youtube.com/watch?v=GifAp09dWCo
The campaign is running for five weeks from August 3 with a $2.2m investment across TV, outdoor media and digital. The outdoor campaign will support the commercial and features “all new executions with emotive, social and party-filled creative themes”.
It last ran for seven weeks at the end of January.
A Coke Zero spokesperson said: “The return of ‘Just Add Zero’ provides Coke Zero with great opportunity to drive trial and awareness of Coke Zero and keep the brand at the top of the consideration list for Aussie beverage consumers.”
An older version of the campaign:
https://www.youtube.com/watch?v=Lm4oiLzJs2g
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