Couple goes from glum to glam in Wrigley’s Eclipse Chewy Mints ad

"I'm Ice Man"... "Don't be ridiculous"

Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.

The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by DDB Sydney through production company Station.

The ad comes about a year after DDB created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.

DDB’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”

Chris Blayney, Wrigley marketing director added: “We’re excited to launch the new Chew Your Way to Fresh campaign. It continues the Eclipse brand’s tradition of unexpected and humourous advertising and introduces a new format that promises to bring new consumers into the Eclipse brand.”


Client: Wrigley
Marketing Director: Chris Blayney
Marketing Manager, Mints & Confections: Alexandra Skolarikis
Brand Manager, Mints: Annabel Badilla
Consumer Insights Manager: Despy Butler

Creative: DDB Sydney
Executive Creative Director: Dylan Harrison
Deputy ECD: Darwin Tomlinson
Creative Directors: Steve Wakelam, Nick Pringle
Creative Teams: Steve Wakelam, Nick Pringle; David Fraser, Dantie van der Merwe
Head of TV Production: Brenden Johnson
Group Business Director: Rebecca Crawford
Senior Business Manager: Matty Graham
Planning Director: David Chriswick

Production Company: Station Films
Director: Justin Reardon
Executive Producer: Caroline Gibney
Producer: Norm Reiss
Post-Production: Method Studios
Flame: Richard Lambert
Grade: Andrew Clarkson
Post Producer: Briohny Pogue
Music: Smith & Weston
Sound design: Song Zu

Media: OMD


  1. S
    11 Sep 12
    2:57 pm

  2. I thought it was just so so, I didn’t get the ad at first…

  3. S
    11 Sep 12
    3:52 pm

  4. Ah! Now I get it and i love it! I’m sorry for being so slow everyone… I love love love it
    Where dem mints at?

  5. Tony
    29 Sep 12
    9:49 pm

  6. Very cool ad. “I’m ice man”.

    Top gun is sooooo cool.

  7. Chris
    8 Oct 12
    8:05 pm

  8. Who is the actress in the commercial? She is gorgeous