Dianomi takes advertising sales duties for the ASX website from Yahoo7
Independent financial content marketing business Dianomi has won the contract for the sale of display advertising on the Australian Securities Exchange website from Yahoo7.
The new arrangements come into effect from December 21 with all advertising on the ASX website, with Dianomi set to make ad slots available programmatically.
Julian Peterson, sales and marketing director APAC of Dianomi, said in a statement: “We’re really looking forward to representing the ASX site exclusively. ASX has been an invaluable addition to our financial publisher network and now we can deliver even better ROI to our advertisers along with higher revenues to ASX.”
Natalie Lockwood, general manager of marketing of ASX, said in a statement: “As one of the world’s leading exchanges, ASX is home to more than 6.7 million share owners in over 2,200 listed companies.
“Our website, ASX.com.au, is a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors. We look forward to extending our relationship with dianomi enabling dianomi to offer its advertisers a greater breadth of advertising services and closer partnerships with our advertisers.”
Dianomi was founded in the UK and has offices in London, New York and Sydney. It currently sells ad units on over 100 financial websites including the London Stock Exchange, FT, Bloomberg, Reuters, CNN Money and Business Insider.
Miranda Ward
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