Endota Spa encourages the public to tell their mums how they feel this Mother’s Day
Endota Spa is celebrating mums in a campaign promoting their gift cards as the perfect gift for Mother’s Day.
Wanting to encourage people to tell their mothers how they feel about them while they are still able to hear it, the brand asked six participants to take part in quiz which prompted them to answer various statements from “When I imagine my mum, I see her…” and “If my mum were not around I would feel…”.
The participants were then asked to call their mums to relay their comments and feelings.
Endota spa content ,anager Kellie Langeliers said: “We really upped the ante and set ourselves a huge goal with this campaign. Endota is driven by our very real connections to our clients; most of whom are women. Mother’s Day is so important to our clients, who often span multiple generations, and so we wanted to create something that would speak to them, and connect to generations of Mothers and children.
“The whole team worked really hard to bring together something that we hoped would be compelling, but it’s turned out so much better than we’d hoped. Having watched the video hundreds of times, we’re still passing the tissue box between us every time we press play.”
Produced by Gozer the campaign has launched across YouTube and cinemas and will run in the lead up to Mother’s Day, complemented by radio ads across the DMG network.
For every purchase of a gift voucher or package, Endota Spa is giving out free “endota loves Mums” gift cards with reflection prompts.
Credits:
endota spa
• Co-founders: Melanie Gleeson and Belinda Fraser
• Content Manager: Kellie Langeliers
• Marketing & Events Planner: Katrina Sartitsis
• Copywriter: Stephanie Walker
• Senior Marketing Coordinator: Sarah O’Connor
Production Company – Gozer
• Director: James Armstrong
• DOP: Shamus Hoare
• Editor: James Armstrong
• Sound Design: Tristan Dewey at BangBang Studios
Media Agency – Adrenalin
Public Relations Agency – Keep Left PR
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watched this and called my mother straight away to tell her just how angry I am……
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