Friend wins Choosi

Independent direct marketing agency Friend has been appointed by insurance brand Choosi after a four-way pitch.

The announcement:

Independent DM agency, Friend, has been appointed by direct insurer Choosi to
handle its direct response work following a four-way pitch.

Choosi, which is part of Hollard Financial Services, was launched late last year and
allows customers to compare, choose and apply for insurance products online or
over the phone.  Choosi currently offers Life, Funeral, Income Protection and Health
Insurance.

Friend will initially be working on the direct response TV campaigns and will be
shooting shooting a number of ads across the Choosi product portfolio throughout
the year, working alongside its production partner Plump Films.

Tony Rambaut, Managing Partner at Friend said, “This is a brilliant win for us.
Choosi is a very ambitious brand and direct response is key to their business.”

Sharon Kenny, Head of Marketing at Choosi said, “Choosi is a challenger brand and
we needed an agency that could do outstanding direct response creative and help
us build a strong brand presence.  We saw impressive presentations from a number
of agencies but Friend had the edge in terms of its creative and deep understanding
of what it takes to be a successful direct response brand.”

Source: press release

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