Gamification: getting consumer interaction for free

June 6, 2013 11:20

Gamification can get consumers and staff engaged with your brand without spending millions on advertising, said Colin Cardwell, CEO of 3rd Sense Design.

Speaking at the Mumbrella360 conference, Cardwell said using gaming elements can effectively motivate people to interact with your brand for free.

“What [gamification] translates to is about using the same tools a game designer uses in a non-game environment to motivate people to do things without paying them real money or tangible rewards,” said Cardwell.

Strategy director of PHD, Chris Stephenson, said his company had recently started using gaming elements to optimise real-world situations.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Chris Stephenson Colin Cardwell

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Gamification: getting consumer interaction for free

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