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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Gloria Jean’s closes in-house marketing department
Gloria Jean’s has folded its in-house marketing department as part of a wholesale strategic review that led to the recent exit of chief executive Gareth Pike.
The closure sees half of the coffee chain’s 25-strong marketing team – branded Immersed Marketing – leave the company, Mumbrella understands.
Among the departures is global marketing manager of campaigns Paul Mendham, a former Saatchi & Saatchi Sydney and AdPartners executive, who brings to an end two years with the brand.
The trimmed-down marketing team leaves open the possibility that Gloria Jean’s will start working with ad agencies again.
A Gloria Jean’s spokesperson told Mumbrella in a statement:
The arrival of a new Group Managing Director presented the company with an opportunity to fully review the business. We have restructured the internal marketing team to focus on brand growth and new product innovations for Gloria Jean’s Coffees in Australia and the international markets. We will work with existing and new agency partners to deliver exciting communication platforms moving forward.
The company did not comment specifically on the redundancies made.
The last ad agency to work with Gloria Jean’s was 303, now known as 303Lowe, in 2010. The company uses Horizon Communications to help with its public relations.
Gloria Jean’s is known to have a considerable marketing budget, with $3m spent on the ‘Stop the world for a Gloria Jean’s moment’ campaign last year.
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Comments
20 Sep 12
1:00 pm
If that ad was the result of doing it in-house (and likely the biggest thing they did all year), I’m not surprised they’re folding the department. So bland and no idea behind it. Not to mention the talent at the end is creepy as.
Nice to see work moving from in-house to agencies for once, rather than the other way around. I hope an agency does brilliant things with this client.
20 Sep 12
1:10 pm
Hillsong Dollars hard at work.
20 Sep 12
1:22 pm
It seems a bit knee-jerk to me. The PR scandal was authentic, that’s not necessarily the marketing department’s fault. I am sure it could have been handled way better but this seems like a big old knee jerk reaction to me.
20 Sep 12
1:25 pm
Come on “Aunty Viewer” get over it. Gloria Jeans and Hillsong are two completely separate entities. How many times do people have to be told?
20 Sep 12
1:38 pm
@ Jenna: Agreed that the talent was creepy — how many times do you need to lick your lips and slowly close your eyes?
20 Sep 12
1:41 pm
If they started making coffee that didn’t taste burnt, it would be a good start. I was opposite a GJ this morning and it wasn’t the ads or the branding or even their homophobic reputation that stopped me going in….I went home and had instant because their coffee tastes terrible.
20 Sep 12
1:54 pm
What a shitfight!
Also it needs to made clear , Gloria Jean are guilty of job title inflation.
20 Sep 12
2:22 pm
homophobic reputation?
20 Sep 12
2:43 pm
@Dana – what was this PR scandal you speak of?
20 Sep 12
2:49 pm
As long as the agency is held accountable, and are well above average – which most ARE NOT – fine. Ad / creative agencies… like lawyers and hair dressers, are obscenely overpaid for what they deliver. Skill set vs. Remuneration doesn’t add up. And GJ are now just going to be paying for their over styled digs. The only people you will ever hear defend this claim are from an agency. Kind of like how when everyone knows someone is crazy, except the crazy person.
20 Sep 12
4:10 pm
@awesome, here’s a couple of links: http://www.news.com.au/top-sto.....1115815321 and http://www.afterellen.com/node/30913
20 Sep 12
4:19 pm
Ive worked with Paul M as both a colleague and client. First class operator – I wish you well mate.
20 Sep 12
5:19 pm
@The Sky, yes, there are a lot of agencies out there that are crap. But the sweeping generalisation you’ve made is neither accurate, nor fair. Some of the hardest working people I know work in ad agencies. Ask anyone who has gone from ‘agency side’ to ‘client side’ and they’ll tell you the difference.
But yes, a lot of agencies carry dead weight – job titles that mean nothing, and people that do almost the same. The trick for clients is not so much to question the amount of money they’re spending for the agency’s output, but to whom in fact the money is being distributed. And when you get the answer, please try and see through the sales pitch. It’s almost like starting with a blank canvas and asking, ‘okay, what do I need, and who are the people that are going to deliver it?’ Everyone else is almost superfluous.
20 Sep 12
5:47 pm
Sorry that tvc didn’t encourage me to buy GJ would like the chance to put ideas forward but it’s about the aroma then the taste then the warm feeling
20 Sep 12
6:22 pm
Be interesting to see the outcome of this… how they go forward with attracting customers in a very competitive market, who they select to do the work, what their affiliations are…
Without wanting to activate the Hillsong protectionists…. Hey EditFreak… look at the facts… The guys that own Gloria Jeans are the leaders of Hillsong…
20 Sep 12
11:13 pm
what a crappy ad! if that is the best any marketing person can come up with, they need to take a look at themselves.
Imagine, someone had to come up with the idea for that ad, pitch it and a bunch of people had to say ‘good idea’. Really? is that the best they can come up with?
Seriously?
Gloria Jeans would have to be the MacDonalds of coffees. They’ve taken what is otherwise a great product and ruined it by mass production.
Close down the whole chain I reckon.
21 Sep 12
8:58 am
Boring! No wonder they’re going external if that’s the best ad they can produce! No doubt they’ll now be paying much much more for using an agency. Great if you like winning awards that only agencies care about but not necessarily any good for much else. Perhaps they should have just cleaned out the deadwood. In house marcomms are seriously undervalued.
18 Oct 12
3:55 pm
@Doug.. ‘the’ leaders of Hillsong? Get your ‘facts’ right, the owners maybe members that have a pastoral role in the church but they aren’t ‘the’ leaders Hillsong.
Its not uncommon for ‘secular’ business to have close relations with causes or groups, yet it’s ‘fair game’ as a christian church. Charitable donations are common amongst all corporates so i’m loosing the relevance to the Hillsong link here? Are they bad because they make charitable donations?
Last I read this forum was about the marketing news/and or quality of the above advert