Happy Soldiers to call it quits
Award-winning Sydney ad agency Happy Soldiers is to close its doors because its three managing partners could not agree on its future direction.
The independent agency – which employs around 12 people – is best known for its work on Tontine pillows.
The agency’s drive to create best-by dates for pillows, supported by a saturation advertising and PR campaign, has already won at the AWARD Awards and AdNews Awards.
Managing partner Lindsey Evans told Mumbrella that although the three partners – herself, John Kane and Mark Sareff – had not fallen out, they did want to go in different directions. The other shareholders in the agency are Sasha Firth, Sophie Price and Ben Sampson.
She said: “We are highly proud of the work we achieved, especially Tontine. I couldn’t have dreamed of a better vision of defining who we are.”
The agency’s other clients have included Virgin Money, RSPCA, Nova radio and working with The Hallway on a project for travel brand Zuji.
The agency is likely to close its doors towards the end of next month. Founder Kane may retain the name for future projects.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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a real shame. 3 of the nicest and most talented people in the industry
Have to agree. This is bad for creativity and fresh thinking in Sydney advertising. These are 3 of the most interesting people I’ve worked with in Australia. The agency had the right vision and genuinely approached strategy and ideas differently, rather than just saying that’s what they do… real shame! No doubt see Lindsey, Mark and John re-appear very shortly.
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So the happy soldiers were actually at war with each other.
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What does Mark@virgin think?
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