How awards really work

Do you want to know the truth about awards organisers?

We lie about the entry deadline.

Everywhere I’ve worked that has organised an awards, the week before the deadline is characterised by one thing: phone calls from people asking for an extension. We plan for it all along, and include it in the schedule from the start.

So I’m going to let you into a secret. You know we’ve announced the deadline for the Mumbrella Awards is this Friday?

At some point during the week, probably on Thursday, we’ll announce a last minute extension until 9am on Monday. By popular demand. And then that’ll get extended to 5pm.

So you’ve still got a little time.

As you’ll have hopefully already noticed, we’ve tried to create the awards in such a way that everybody should be able to put themselves forward for something.

We’ve got awards for bravery, for innovation, for insight and for company culture.

Surely you don’t work somewhere that’s done nothing that’s brave, innovative or insightful? And if you haven’t got a company culture to boast about, what on earth are are you doing working there?

Here’s the full list of categories:

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data
  • Creative agency of the year
  • PR agency of the year
  • Media agency of the year
  • Specialist agency of the year
  • Marketing team of the year
  • Sales team of the year
  • Media brand of the year
  • Ad campaign of the year
  • TV ad for the year
  • Encore production house of the year

You can find all the details through this link.

I hope you enter.

Tim Burrowes – Mumbrella


  1. Hmmmm...
    31 Jul 12
    3:48 pm

  2. Pfft.

    Real awards shows have FOUR deadlines.

    The first one that everyone knows is bullshit.

    The second one that they say is the final one. Which it is, unless you’re part of a holding company.

    The third one that agency holding companies negotiate on behalf of their agency groups.

    And the final ‘last chance’ deadline, which the show organisers use to squeeze every last possible dollar out of us, if entries haven’t quite passed the stratospherically-profitable mark.

  3. Glenn Mabbott
    2 Aug 12
    11:01 pm

  4. Tell us something we don’t know Tim. The real controversy isn’t the number of times the entry date is extended, it’s the number of times that an entry is judged. Having sat on numerous juries, I was always perplexed by the number of entries that having been voted out were back on the table for judgement after lunch. Any fellow jurors out there willing to admit to such fiddling with the odds?

  5. lazyphuka
    22 Aug 12
    4:56 pm

  6. you guys are talking about the Logies, right?

  7. Glenn Mabbott
    22 Aug 12
    6:25 pm

  8. Not all awards are equal Lazyp. Logie winners are usually ratings winners, so their awards are directly proportional to their ability to generate revenue for the station.

    Ad award winners are generally funded by client advertising budgets in the quest to improve their own salaries.

  9. lazyphuka
    22 Aug 12
    9:21 pm

  10. Glenn,

    love your desiccated humour