I was a fool and I’m sincerely sorry for my jokes about movie massacre

everyone makes mistakes. you’ve done all you can to try and make it right. mistakes are a positive if you learn from them … so I hope everything works out.

shame – but thanks for sharing the back story. I’m sure that’s helped some people who confront similar depression issues etc

Sorry mate. I’m glad you prefaced your explanation with full acceptance of guilt, but many people feel depression or worse, and manage it. I drink regularly, and occasionally respond more aggressively than I normally would, but I never carry on the way you did.

Your lack of self control is no different to those that throw punches under the influence of alcohol.

Bruno makes one mistake and his career is ruined.

Kyle’s entire career is based around vulgarities and running off at the mouth – AND NEVER APOLOGISING, and he walks away unscathed all the time.

Where is the justice ??

We all make mistakes and this was a foolish one. It’s good to see him taking responsibility and hopefully he learns from this. Kyle Sandilands on the other hand has made many, MANY mistakes yet still has his job. Double standards?

Good one, Bruno. Well said, manning up and taking it on the chin. Respect to you.

It was hardly only one mistake. Bruno’s appalling behaviour has been happening for months now. Witness his Bruno Loves Boobs website, taken down when reported on by Crikey.

If Bruno’s life is affected by bipolar and borderline personality disorder, then he should seek help. But there are consequences for his actions, and perhaps he will now have learned to accept responsibility, get help and modify his behaviour.

Hopefully we will see you pick yourself up and dust yourself off and get another start somewhere. We all make mistakes and the down side about social media is that some of them are done publicly. Take care.

Your honesty is refreshing, and it sounds like this may end up being a positive thing, I am certain that you will end up in a much better place personally. Good luck to you Bruno.

“When you know better, you do better” – Maya Angelou

Get some help. Learn to deal better with your illness and make a fresh start. You’re only 26 – take some time out and think about what you want out of life.

Let me share a story. There was someone in the village who offended everyone and didn’t know what to do, so he went to the mayor. The mayor told him that this could be fixed. Get a feather pillow, wait for a windy day and then tear the pillow and scatter the feathers. The person did this and asked the mayor what next. The mayor told him to pick up all of the feathers and that would make amended. “But I can’t do that” the person said, “the feathers are everywhere!”
“Yes” said the mayor, “that is exactly what happens when you made jokes about people and offended them. Your words were scattered everywhere and could not be taken back.”

Humour is about being witty and clever – not about offending others. Remember that and you will have a great career and use your talents to make people happy and laugh.

Sorry to hear, your reputation as a hard working larikin exceeded you where ever you went… but if you were trying to find a line to cross you found it.

“I honestly believe I deserve to be unemployed for the rest of my life.” Really?! Sorry mate, you might be feeling pretty down on yourself – you’ve done a really stupid thing and you’ll have to live with the consequences. But you’re not the only dick on the dancefloor. Suck it up and use this as an opportunity to do better.

The first step is admitting responsibility in order to move on from mistakes. Bruno has paid for this one in a huge way, he’s behaved irresponsibly and has learned the hard way that there are consequences for thoughtless actions. This shouldn’t define who he is, and it’s up to him now to move onwards and upwards. And I think everyone judging should do the same.

Ah Bruno you crazy bastard. You will be missed. I loved listening to you on the show. Brave apology you’ve written. Take care of yourself while you have the time, get your head straight and get back out there when you’re ready. You’re a great producer, and any show would be lucky to have you.

I smell a new Social Media Strategist about to start his career!

You’ve gotta get a grip and not let this completely destroy you. Move on, move on…

This should serve a warning to all. What is said online, stays online.

I call bullshit.

Why apologise? Take responsibility for what you say otherwise shut the hell up in the first place.

Would you have apologised if the backlash wasn’t as fierce as it has been? Weak mate.

Sick of listening to muppets who do whatever they want and then, when they get caught out, say “Sorry” as if that excuses everything.

I love how someone at SCA would lose their job but if Kyle made the exact same remarks / jokes, he would only get a slap on the wrist. Double standards much!

well said Bundy- what about Kyles behavior?- he is still employed

You made a mistake
Move on
Don’t let it get you down

Well done Bruno. Well done Mumbrella. Shame on those of you who have continued to make a man on an edge feel even worse. All it takes is one comment from you nasty lot to tip him over the edge and actually take his own life – how will you feel then?!!

As someone who lost a brother to suicide, through this awful disease, I am disgusted in what our industry continues to do. You’re bullying. You should stop it.

Good on you for apologising publicly for your irresponsible actions. I think the only way you can truly prove your regret at those words is to help the families in some way. Now that would be a true apology. And pls don’t brag about it on Mumbrella if you do. It should come from the heart – and wanting to help – not wanting to brag…. Good luck!

I have found Bruno to be very lovely and professional when dealing with him as a PR professional. I did notice a completely different persona on social media though – one that I liked a little less. I think it’s great that he’s stepped up and apologised like this. I think the course of action taken was appropriate under the circumstances, but I’m also sure there are people who’ve done worse in the media and gotten away with it. We need look no further than footy players, accused of sexual assault, that continue to be glorified as heroes. Chris Brown, wife basher extraordinaire, whose albums are doing better than ever. Or of course, King Kyle, who continues to reign supreme.

To those that refuse to forgive and “call bullshit” – have you never done anything/said anything that you FIERCELY regretted? Maybe not on the same scale – but it is certainly possible to act like a jackass and then learn a big fat lesson later. He’s said SORRY. What else do you want? A public stoning?

Bruno, I’m sure you will work again, and I’m sure you’ll never be such a quick draw on the twitter machine. Kudos on putting yourself out there and saying sorry. I hope we have the opportunity to work together again as you were very good at your job.

You had a few beers, said some idiotic things on a Twitter account WITH YOUR NAME ON IT like a total prat and after having a quick geez over excuses used by the hundreds who have done similar before you – you have chosen depression. Not a bad choice by any means, people will sympathise.

The rest will see the reality.

I wish I had more hands so I could give this apology four thumbs down.

Brendon, what a heartless post. What did you want him to do? Keep quiet? He posted an apology on Monday afternoon literally hours after the story broke. No excuses.

I, like most of the readers on here, know Bruno well and he is simply not that sort of person at all. He’s paid for his mistake in a massive way – and like Bruno said, deservedly so.

I am sure you have never made a mistake Brendon – but unfortunately we can’t all be perfect like you.

Everyone makes mistakes, yours was jsut very public.
You’ll bounce back and those that matter will forgive.

WHEN oh WHEN will (young) people realise social media, twitter/facebook is NOT their friend. What once may have been shared with your immediate social group is now shared with the world. Within the group your bad behaviour would (should) have been challenged, you learn and you go on. You learn to think before you speak but it seems people using twitter just can’t help themselves. They think everyone in the world wants to know their smallest, stupidest thoughts, immediately! I doubt there is anyone anywhere who hasn’t said really DUMB, bad taste things and made the odd really poor taste joke, and felt very bad about it, but we don’t all share it with the world and are hated on a national and international level.

I agree with Brendon. You f**ked up, deal with it and move on. Grow up, move on, work with a life coach / therapists and understand why you are the way you are. All that article says to me is you’re desperate for people to forgive you someone offer you a job. You’ve created this path, walk it, learn from it and come back a better human for it.

Shame people didn’t see this coming. You’ve obviously been struggling for a few months now and no-one noticed. Probably just like no-one notices when a Martin Bryant or this Colorado shooter is about to implode – I’m not comparing you with a mass killer but as a society, we seem to be lacking community skills where we notice something is wrong but don’t stand up. I hope you’re not a fall guy for Austereo – could they be trying to find redemption for never punishing King Kyle?

@Brendon – he wasn’t excusing himself. He was apologising. Saying sorry and making excuses are two very different things. I for one am glad to hear Bruno giving us an candid back-story, taking repsonsibility and apologising without trying to make excuses. Whilst he did a stupid thing, his honesty is refreshing.

We all make stupid mistakes, and it is such in this life that we have the be accountable for those mistakes. However as a business, SCA shouldn’t have double standards, if an ethical code, moral or social media is broken or ignored the same punishment should be handed out across the board.

I’m glad to see that Bruno has been accountable for his silly drunken mistake. We’ve all made them, however, when you’re in the public eye or work in the media, it is essential that we all realise in this ‘global village’ someone is always watching!

I hope Bruno learns from his mistake and sources another job, where hopefully he’ll gain back his reputation as a hard worker, who learned a very hard lesson!

Thoughts to the friends and families of the senseless tragedy that took place this weekend.

Hannah I couldn’t have said it better myself “We all make mistakes and this was a foolish one. It’s good to see him taking responsibility and hopefully he learns from this. Kyle Sandilands on the other hand has made many, MANY mistakes yet still has his job. Double standards?”

Another reason why twitter and facebook are a ridiculously stupid and unnecessary part of our social landscape…

take note people – try talking face to face – it rarely results in as many stupid comments!

As one of the many thousands/ millions of Aussies who suffer from similar illnesses to Bruno’s I can say that sometimes you do lose touch with reality and have no idea what you are doing – especially where alcohol is involved. And then the regret when you realise the implications of your actions is utterly crushing.
Bruno – all that matters is this moment on – give it all you’ve got.

@James Yes many people with depression or worse manage it. Many don’t. Others stumble and make horrible mistakes until they find their way to recovery. Trust me, I’ve made plenty, thankfully though without the added stress and responsibility of being in the public eye.
Congratulations Bruno on facing up to this with such honesty. Yes you screwed up. And you’re wearing the consequences. I hope you take this experience with you and turn it into a positive for your future endeavours, but more importantly, I wish you good health.
Don’t pay attention to the people lashing out at you for posting this apology, or for revealing your medical situation. Any logical person can see that this was sincere, and you were going to be written about anyway, if you refused to comment you would have been damned as well. You took the braver option. And I don’t see a person using depression as an excuse. I see a person admitting that his life had become unmanageable. Well done on tackling Step One, Bruno.

Good job Bruno. Great piece. You’ve opened yourself up for praise and for criticism, which in itself is incredibly brave. I do agree with others, Kyle is much more offensive, more often and yet still has a job – go figure…Austereo may have made a bit of judgement error. And Bruno, no-one deserves to be unemployed forever – you made an error, things will right themselves eventually.

Wow, some harsh folks here.

do you realise that what you are posting is little better than what he has admitted to, apologised for and suffered as a result of, i wonder how many of you hhave the gumption to do the same about your cheap shots.

If this person does suffer depression, then posting nasty and unpleasant comments is clearly unhelpful.

How does it fell to be sacked for a mistake when King Kyle dodges every bullet. I’m not saying sack Kyle but, I liked you on-air Bruno and I think you’ve been made an example of. Good luck with your mental health and career. P.s my Mum is a psychotic, borderline, bi polar. Unfortunately I had to cut her off 7 years ago.

Good one for having the courage to face your responsibilities and for learning from it. Having acknowledged what you’ve done and doing what you can to make good is commendable. My feeling is that the environment like a show like that is a little like an unreal world where certain behaviour is more acceptable – but as you know there is still a line to draw between acceptable and not.

Having some experience with this topic as an advanced life coach, as well as some other training, I can give you some tips: Be careful that you don’t use this moment to have the wider community buy into your depression and keep you there! The attention and focus could become a reinforcement of this position if you are not careful.

The key from here will be to set a focus forward to where you want to be and sticking to that. Make some good of this, and turn your life around. It is totally possible! Move on from here now, and even stop talking about it. You may not have very much to talk about for a little while, but it will come.

Depression is often a choice in what we think about and dwell on, so force yourself to think of the good in your life/career right now and make a step every day to be where you want to be. You can reprogram your thinking and overcome this hiccup if you choose to.

As I don’t practice, I’m happy to refer you to someone to help you if that helps you Bruno. Take care. 🙂

Either a very sincere heartfelt apology or an excellent example crisis communications.

There’s a real issue today with people blaming social media for the irresponsible behaviour of human beings

Social media isn’t to blame, people’s behaviour is the issue and all social media does is uncover the fact that all of us at some point in our lives, some more than others, say stupid and inconsiderate things or display stupid behaviours.

If I were to make jokes in poor taste at a social function, I would find that some people listening to my story would react in the same way as people do to these types of things on social media; this is called human interaction and communication. Everyone has their own set of morals and ethics and will respond to situations in different ways.

I think Bruno has taken a dignified step in putting his side of the story out there and hopefully he has learnt to manage his behaviour both online and offline.

Good on you Bruno. You made a mistake and you apologised.

Don’t listen to the Brendons of this world, who are probably avid Daily Telegraph readers. If you didn’t work at 2DayFM this wouldn’t have been an issue.

Brendon, give yourself an uppercut.

What a brave act for someone with a mental illness. I want to continue to see Bruno do some good in this world. Don’t stop with an apology. use your social media skills for some good and start a blog. Talk about your illness and the struggles you have faced and how you have overcome them. Maybe you will help some others now. Coming out in public and announcing your illness is something many would not be able to do.

I FORGIVE YOU and the only person you need to worry about is yourself and if you forgive yourself (which you should) then look forward and not backwards.
I hope you find a better way to deal with your illness and share it with others who also suffer.

As someone who suffers from clinical depression, comments such as “depression is often a choice in what we think about and dwell on” and “grow up and move on” just reinforce why so many of us feel compelled to hide.

Tang UC Berkley states that “Clinical depression is not a sign of personal weakness, or a condition that can be willed away. Clinically depressed people cannot “pull themselves together” and get better.” Often it is a long struggle with therapy and drugs that play havoc with your system.

Only mental health counselors and psychiatrists are trained to diagnose and treat clinical depression. Not life coaches or blog posters. If it was as easy as not dwelling or moving on, all of us who struggle with this illness, would have simply packed up and moved on long ago. You wouldn’t wish this debilitation on your worse enemy.

I applaud your bravery and honesty Bruno.

I knew this guy when he was a kid working at 4BC in Brisbane…brash, clever, charismatic and charming; a certified wannabe star (check out his wish to be eulogised on this site). He was obviously drawn to Sandilands as a role model; in time he would have morphed into him. Isn’t it lucky then that this one mistake has saved him. He can now put his talents to better use.

Lord Reith, the first Director-General of the BBC, has become something of a joke today and his personal life (like the life of most other moralists) does not bare scrutiny.

Having noted this, and though rules were made to be broken, Reith underlined boldly, at least one that should, within reason, stand for all time.

Among other things, Reith demanded probity on the basis that people with radio receivers were openly inviting the broadcaster into their homes, and were entitled to trust, that they were not going to deeply insulted or unduly shocked by their guest.

Reading this – JennyWho’s comment in particular – has just reminded me of an old adage which my elders used to recite to me in my formative years, whenever I was unhappy about a broken confidence: “To your friends no secrets tell; for if your friends become your foes, your secrets everyone will know.” Social media, twitter/facebook is not ANYONE’S friend, and people need to be far more circumspect than they are these days. REAL friends can usually be counted on only one hand.

I loathe Kyle and his pathetic enabler, Jackie O. He is to entertainment what Kim Kardashian is to nuclear physics. However your (ex) job, in the wasteland of chat radio would be considered top shelf. And you proved you were able to carry it off. Successfully. That’s a big thing. And it will help you.

You behaved like a (slightly sozzled) idiot. Most of us also have. And said and done far worse than you have. And paid far less a price. However you chose to publicly broadcast your foolishness. Big mistake. Big price. Hopefully big learning curve.

You at least have explained, acknowledged and apologised for your mistake (truth be told, probably with half an eye on your future…go on, admit it! While you’re on an honesty spree).

If you have the luxury, take a little time off. Chill. Think. Travel. Educate yourself. Volunteer. I don’t know you at all but I wouldn’t mind a small wager that you will come back, successfully, and all the better person for your youthful folly. The phoenix will rise again and the mountain will erode into a molehill.

Austereo sacked Bruno because they believed it was in their best interest to do so. They knew the SVK campaign would cause all manner of trouble and never let it go. Fancy a show that relies upon celebrities, most of them from the USA, having a Talent/Guest Producer who would stoop so low. SVK would make their lives a misery, contacting upcoming celebrities etc and they knew it.

Austereo choose not to sack Kyle because they do not believe it is in their interests to do so, yet.

Don’t be fooled into thinking Austereo have acted upon a set of moral principles.

I wish you well Bruno. We all make mistakes, the trick is to learn from them and move on. Let that be the difference between you and Kyle.

Moral panic.. moral panic… the comedians are joking.. the comedians are joking…

Difference is Kyle makes money for the station, which exists to make money (like all private enterprises). I don’t care if he jerks off live in air and drinks his own semen…if it makes money, then he’s doing his job well!

It’s not about morality or decency, it’s about where the cash is coming from.

Just because he started with owning the mistake doesn’t justify or excuse what he did in the slightest.

This is damage control on Bruno’s behalf & I don’t feel sorry for him losing his job over it. He should have to face the music no matter the context – If you’re in the public eye (especially) & don’t trust yourself on social media? Don’t use it. Simple stuff.

If he gets picked up for a new position out of this I’d be disappointed in any business that can sweep that kind of insensitivity under the rug.

That is one of the most sincere, insightful and heartfelt apologies I have read. This won’t be the end of your career. But your humility after stuffing up is admirable.

do any more of Bruno’s friends or online personas/aliases etc wish to post, or are real people as gullible as this comments thread indicates??

PR practicioners please take note that the ‘ so i created an online persona’ defence + astroturfing is now a proven reputation recovery tactic, thanks to the editorial control and anonymity permitted online

viva la digital revolution.

First sentence: “I’ve fantasised about one day having an article written about me on Mumbrella”. Shoot for the stars aye mate …

Its the fact that he’s gone from the Austereo payroll straight onto Kyle’s that’s got me wondering. Birds of a feather? No way to redeem yourself there Bruno. Just sayin… http://au.news.yahoo.com/thewe.....with-kyle/

Hope you get the mental illness issues sorted out and that you have a good support network. Don’t be too hard on yourself. Best wishes for the future.

I’ve been lucky enough to know the real Bruno for the last year or two and I can tell you now that speaking about his depression is probably one of the scariest things he has had to do. It is completely legitimate and if anything he has down played it on here. Thank you to everyone on here who has shared words of encouragement and understanding. Those of you who are skeptical or judging, shame on you. Bruno is one of the kindest, most unassuming people you could know and everything he said fits completely with what I know of him. I hope there are others out there who are reading this and who also find the courage to accept responsibility for things they aren’t proud of, we’ve all been there in some way or another. Give Bruno a break, he is not the half-twit the media calls him. We should be looking after each other, not judging each other.

bruno i have watched this story develop and didnt want to get involved, but people being so mean has weighed on my mind i felt i had to say something…have some compassion guys…i have done this radio stuff for 26 years (left 3 months ago) and all the talented people i know have the same symptoms…you would be surprised…im sammypower93@gmail.com if you want to talk…i believe you made a mistake ive made hundreds….and you know what the drinking is self medication.. f**k all the bastards who are picking on you at your lowest point.. i know you love radio but there is life beyond it, and its bright and sunny. you are a smart, nice kind guy and life goes on, and i know you know that. all comedians make jokes about sad things, ive joked my way through so much sad stuff i will tell you if you choose to email me..but its all about timing, and your timing was, unfortunately wrong…but hey its not the end of the world, and i know you will start again..i have 18 times (at least) lotsa love, sammy xxx

Wow. Shocked to see faceless ill informed people judging and speculating on situations they have clearly not done their research on. Anonymous who writes that Bruno’s now jumped onto Kyle’s payroll…it was reported a couple of weeks ago in the Sun Herald that Bouchet was ghost writing the book, well before this incident took place. You should be grateful he’s still working to make a living. Or would you rather he join the line at centrelink thanks to your taxes? Let it go people, stop wasting your time and energy hating a person you don’t know. Thankfully, judging by the posts here, you’re in the minority. Condemning Bruno’s mistake is one thing. Condemning his character is appalling and you should be ashamed of yourselves.

Bruno, we all do stupid things – just some not so publicly! A brave apology and I for one, forgive you.

I am so sick of all this PC sh*t. I have no idea what Bruno said BUT if he didn’t say it ON-AIR or AT WORK then they really have no right to sack him in my opinion. Likewise with the Olympians with the gun photo… if they weren’t breaking a law… DON’T APOLOGISE… you are just empowering these “do-gooders” who have done nothing but ruin society and free speech. Same with the footballers… who cares what they do in their OWN TIME… it’s nobody’s business but their own. All the players should walk on the NRL and not come back until they agree to butt out of their personal lives. Sorry you lost your job Bruno. Insensitivity is no crime… used to be part of free speech (whatever that is / was).

DeanO

Bruno, I think a suspension would’ve been enough of a punishment and you didn’t deserve to lose your job over this. But let’s face it, you thought you were hilarous until the s**tstorm hit. Had this not happened, you’d be right back tweeting jokes about the next tragic event.

No sympathy from me. Playing the ‘depressed’ and ‘bipolar’ card is a sorry story of an excuse for his unacceptable and insensitive behaviour. If you’re going to apologise – do just that! And it’s not the public he should be apologising too but rather the families and friends of those who were killed that tragic night. None of these people reading or posting comments gives a s^*t really, me included.

How come its only when these “celebrities”get caught out do they suddenly develop these personality disorders . Have some balls mate and admit you thrive on this “shock “style of humour that hides behind the wall of free speach no matter who you hurt.
Greg M
.

They only fired you because they couldn’t fire Kyle.

You deserve a second chance mate.
That chick off Neighbours didn’t lose her job when she tweeted nasty things about Chrissie.
WTF

Unless you have your full name and contact details, your spiteful negative opinions don’t count. And you know what? Making fun of someone with depression? Jeeeezz… imagine if you’re employer found out? I don’t reckon they’d like that! Imagine if they fired you? I can only imagine how your apology email would sound! Pull your head in gronks, making fun of people with depression is way worse than making fun of a single tragedy.

How about credit card and passport details? Will my opinions count then? Is “making fun of people with depression.. way worse..”. Umm… unlike those ‘suffering’ from depression, those who lost their lives from this ‘single tragedy’ as you had put it, did not have a choice between life or death! 12 including and unborn child – dead. By no means do I support any form of mockery towards those suffering from depression, as I’m sure there are many in today’s society. But making a comparison between the two is plain foolish.

I would say a lot more people have died from people having a go at their depression then people who died in said tragedy. Both are terrible, I believe one is worse. And again, you talk like depression is a choice. You don’t get it, that much is clear.

Clearly getting career advice from Catherine Deveny.

@ Vic: I just want to point out that by referring to the suffering of those with depression, as you have typed it, is actually mocking those with depression. Your overall tone basically says that you’re that asshole who believes that depressive people aren’t suffering at all and just need to decide not to be depressed.

Yes, this shooting was a terrible thing, however, (and not to discount the event itself) America has much worse examples of shootings, and, as far as I know, no-one has been fired because of a joke made about it. What Bruno said was blown way out of proportion on all levels, and, based on this incident alone, he should not have been fired. Also, don’t forget that he isn’t the only person who has made a joke about this event, other people have admitted, in this discussion and another on Mumbrella, to making jokes and, as far as I know, they haven’t been publicly crucified for it. Double standard, don’t you think.

Speaking of double standard, you forgive this guy for making sick jokes about a massacre but Tina Alldis is hung, drawn and quartered for writing a blog about job losses in journalism? Really?

Protectionism at its most evident.

@Eyeroll: Aren’t they kind of in different ballparks?