ACCC approves Omnicom-IPG merger
The ACCC has approved Omnicom’s proposed acquisition of IPG, marking a major progression in the deal due to close later this year.
On Thursday, the watchdog confirmed it would not oppose the proposal, as it would be “unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services”.
It found that other holdcos including WPP, Publicis, and Dentsu, as well as independents, “will continue to compete” with a combined Omnicom-IPG conglomerate.
