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Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
‘I’m tired of your analogue attitude’
A summary of social media consultants full of awesome and win:
(Hat-tip: Nic Halley)
October 1st, 2009 at 3:30 pm
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In today’s Mumbo Report from Studio 33:
- AWARD chairman Craig Davis on the importance of being a dysfunctional creative;
- Good Weekend columnist Mark Dapin on why Alan Jones is the most powerful person in Australian media.
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Comments
1 Oct 09
3:51 pm
This is so acutely brilliant that I have no option but to fire my team and quietly go off to shoot myself in the study.
Sorry chaps.
1 Oct 09
3:56 pm
Frankly, I’m disgusted. This video leaves out so many important details of what social media people do.
I mean, where were the parts about attending events purely for free food, getting drunk or bitching with other social media people about whoever we don’t like that week?
The simplified view is horribly offensive: it’s not just one bullshit thing, it’s a rich tapestry of bullshit that we weave.
1 Oct 09
3:57 pm
Oh dang.
Well, it was fun while it lasted.
acatinatree, Warlach. *doffs hat*
1 Oct 09
4:00 pm
don’t fire the team! shoot them as well!
1 Oct 09
4:01 pm
LMFAO.
Gold.
“if you’re good, I’ll get them to follow you”
1 Oct 09
4:02 pm
she doesn’t even know what re-tweet means
1 Oct 09
4:12 pm
Pffft, dude wasn’t even wearing a polo-neck jumper or carrying a Macbook in a Crumpler bag, so unrealistic.
1 Oct 09
4:19 pm
@simon – he’s wearing an iShirt2.0. it’s all the rage with the internet kids these days.
1 Oct 09
5:17 pm
@acatinatree @warlach @commter_dirge, the job ads are here ———->
1 Oct 09
7:50 pm
OMG! i think i have met a male and female version of this self professed Social Media guru… infact they have been on stage saying almost exactly the same thing!
1 Oct 09
10:42 pm
This was brilliant. I learned many ways to monetize my many Twitter followers. And where’s my $5000? Thank you.
1 Oct 09
11:49 pm
Luvly. Good to see some push-back on the hype.
2 Oct 09
10:49 am
It would be fun to see a large ‘mainstream’ agency version.
Y’know:
Markups on Markups, expensive creative work produced by freelance slaves, the hottest photographer snapping a simple packshot for 30 grand, account service chicks from the UK on their gap year …
2 Oct 09
2:49 pm
This video is brilliant, yes. Also really unnerving as I move towards the social media cheerleader bandwagon… will some self-respecting guru offer a humourous reply??
2 Oct 09
2:57 pm
There’s no such thing as a self respecting guru.
There are good people working in social media, and then there are the gurus and experts who sit in the dark crying to themselves.
Think Patrick Swayze in Donnie Darko.
2 Oct 09
2:58 pm
or Patrick Swayze in Red Dawn.
2 Oct 09
3:03 pm
Or Patrick Swayze in Dirty Dancing.
“Nobody puts Social Media in the corner.”
2 Oct 09
3:28 pm
super fuc*ing awesome…..
2 Oct 09
3:43 pm
Patrick Swayze in Roadhouse, people.
2 Oct 09
3:47 pm
“Wolver-MEMES!”
2 Oct 09
4:01 pm
WHO NEEDS TWITTER? mUmBRELLA comments section FTW!
2 Oct 09
4:03 pm
All power SM guru – “All your base are belong to us”
2 Oct 09
4:37 pm
@commuter_dirge memes big enough to fill a dumpster!
2 Oct 09
4:38 pm
I’d just like to say that as @Acatinatree fired myself and @Commuter_Dirge we’ll be looking for freelance work, so if you have $5000 give us a call:
SuperMegaTwitBookBlog Corp.
Ph: 1800 SWAYZE 4EVER
Also, we’ll be launching a blog called TheSocMedSack.com, chronicalling our search for new employment. Tim if you’d like to line us up for an interview hit us up on the Twitters and/or Facebooks…
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