Jeep turns to Jaws for latest campaign: ‘We’re going to need a bigger boat’
Jeep has turned to parody in the latest of its own oft-parodied ‘I bought a Jeep’ ads, copying a line from the film Jaws for its 2014 Grand Cherokee.
The spot, created by CumminsRoss, features a father returning home after purchasing the new vehicle being greeted by his young son who looks to the father’s old, small boat and remarks: “We’re going to need a bigger boat”.
https://www.youtube.com/watch?v=1TL6CX_YaDY
The ‘I bought a Jeep’ series returned to TV screens earlier this year with campaigns for the new Compass and the Patriot models.
The scene from Jaws:
https://www.youtube.com/watch?v=8gciFoEbOA8
Credits:
- Director of Marketing, Fiat Chrysler – Mark McCraith
- Senior Advertising Manager, Fiat Chrysler – Ashlin Moore
- Agency – CumminsRoss
- Executive Creative Director – Jason Ross
- Creative Director – Steve Callen
- Group Account Director – Ben Epstein
- Integration Director – Rosie Bean
- Production Company – NiceBike
- Director – Tony Rogers
- Producer – Jason Byrne
- Production Company Producer – Mark Bradley
Linkedin
They are not the only people who need a bigger boat… http://macarthursmutterings.wordpress.com/
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Nice extension to the campaign.
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Are they father and son?
I love your ads,they are brilliant.
Congratulations!
John.
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May have been not the most considerate placement leading into the ad break though after last night’s 60 Minutes’ ‘Shark Cull’ story. I’m hoping it was a mistake and not intentional.
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@Bradelaide – I reckon you’d be hard pressed to achieve anything beyond single figure spontaneous recall (at best) connecting the Jeep spot with Jaws. Even then, any pretense at offence by a viewer would seem incredibly churlish.
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Love your ad, the little boy is gorgeous!
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