Inside the Crunchy Nut chatline
Yesterday Mumbrella revealed how Kellogg’s Crunchy Nut Cornflakes had created a pastiche of a late night sex phone line to titilate and tantalise its consumers. Naturally Dr Mumbo couldn’t resist calling this phoneline to find out what the hell it is all about.
During the day the website runs as a teaser telling people they’re too early, but at 8.30pm it transforms promoting visitors to call or text the phone line to “talk one-on-one with one of our tasty models”.
What Dr Mumbo heard when he called the line certainly gave him plenty of food for thought:
https://www.youtube.com/watch?v=HO5xdjcIeho
The site also has a selection of “tasty models” available to chat with, complete with some blurred out pictures (naughty):
However, Dr Mumbo was disappointed he couldn’t get the text service to work. He was looking forward to some X-rated images of cereal.
End of the world as we know it.
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This makes me feel uncomfortable and I now think of eating cereal as somewhat dirty.
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That call line is hilarious! Whoever the voice actor is nailed it!
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This is actually the best thing that has ever happened.
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Sounds like it’s the same lady who does Channel 10’s crappy promo voiceovers!
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wow. very very very bad. Dear marketer and agency – why?
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