F.Y.I.

Kelly Baker appointed associate editor of Shop ’til you drop

Buaer Media has appointed Kelly Baker to the newly created role of associate editor of the Shop ’till you drop brand. The appointment follows the title moving to a quarterly print edition, with a fortnightly digital edition.

The announcement:

Bauer Media today announced the appointment of Kelly Baker to the newly created role of Associate Editor of the Shop ‘til you drop brand, effective Monday 25th August.

Kelly Baker is currently the Beauty and Health Director at The Australian Women’s Weekly which she joined in 2010. An experienced editor and journalist, Kelly was previously the editor of Body+Soul in the SundayTelegraph, deputy editor of New Woman and prior to that, TV Week. She has also held senior roles with many other titles across both newspapers and magazines.

Sebastian Kadas, Publisher, said: “Kelly has had extensive experience across the Australian media; I am sure she will elevate Shop’s digital presence and bring a renewed vision for the brand’s expansion in print and across other platforms.

“We continue to listen to the feedback from our consumers as we evolve the Shop brand. Currently Shop engages with over 200,000 Facebook fans every day and the Shop website, with an exciting e-commerce platform, is growing at an amazing rate.

“The quarterly print edition of Shop ‘til you drop will become the “ultimate seasonal companion” to the digital and social platforms, offering readers a comprehensive and engaging edit of the major trends, designers, fashion and beauty innovations that matter most to Australian women and men.”

The first quarterly issue will be on sale the 10th November, 2014.

Source: Bauer Media press release

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