Keno appoint The Works following pitch
The Works has been appointed to handle the creative account for Tabcorp-owned game of chance Keno following a competitive pitch.
The independent Sydney agency beat out two other agencies to win the account with work to start immediately across strategy, creative, digital and social for the brand.
Damian Pincus, creative partner and founder of The Works said: “Keno is a great Australian brand and has got a fantastic growth agenda, we’re looking forward to working with the Keno team to ensure it continues to hold a special place in Australia’s entertainment landscape.
“There are great reasons to play Keno and our strategy will focus on the emotional aspect of playing the game combined with the rational benefits it can bring.”
James MacBeth, head of marketing, Keno and Trackside, said: “The creative execution put forward by The Works was compelling and the agency has shown a deep understanding of Keno’s unique value proposition. We look forward to partnering with The Works as we aim to grow Keno through product expansion and increased participation.”
The Works’ other clients include Jim Beam Global, EnergyAustralia, NRMA Group and Tetley tea.
OMD manage media planning and buying for Keno.
