Kmart kick off retail-led Christmas campaign
Kmart is rolling out a retail-led Christmas campaign, with the discount-retailer gearing up to release a TV spot a week promoting toys, gifts, entertainment and summer fashion trends in the weeks leading up to Christmas.
The first two spots in the campaign from BWM Group Melbourne focus on toys and summer fashion items, with each spot featuring ‘The Clapping Song’ first launched in a campaign for the store in August.
https://www.youtube.com/watch?v=fiNNv7cB1I8
BWM Group Melbourne creative director Amy Hollier said: ” With this new campaign we wanted to share Kmart’s contemporary take on Christmas by ditching the red and green, and dialling up the vibrant colours in the latest trends.
“Over the eight week countdown we’ll be building a bigger and brighter Christmas story around the great products Kmart has to offer at irresistibly low prices.”
The TV spots are supported by point-of-sale, catalogue and digital content.
Kmart general manager Andre Reich said: “At Kmart we believe Australians are paying too much for the everyday products they want and need. We’ve worked hard to make our business operations smart, fast and efficient so we can pass on maximum savings to our customers at Christmas and all year round.
“Whether you’re finding the perfect gift for a loved one, decorating your home or searching for the latest summer looks, Kmart has created a reason to shop every single week by making Christmas the season of affordable gift giving.”
The series of eight 30-second TV ads were directed by Fran Derham and Clare Pleuckhahn from Cos We Can, a Producer/Director/Director of Photography team based in Melbourne.
https://www.youtube.com/watch?v=gxJ7RluuYC8
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