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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Kyle’s back – and so is the first disappointed listener
Pop quiz.
You’re a radio presenter whose show has been on suspension after an exploitative segment went wrong.
On you’re first day back on the air, you tell a member of the public taking part in a quiz that she’s won $900. Do you a) let her keep the money or b) Tell her a few moments later that you’ve made a mistake and it’s actually $800?
Have a guess which option Kyle Sandilands took this morning.
Still, in the few minutes that Dr Mumbo was listening, he was much moved to hear Hollywood reporter Richard Reid – no doubt entirely spontaneously - share an anecdote with listeners about how big-hearted Kyle is, taking time out of his schedule to talk to sick children on the telephone.
Speaking of which, today’s Daily Telegraph suggests another kid that Sandilands might want to give a call to. The paper alleges this morning that the 2Day FM show held a fund-raising drive, but failed to follow through with all of the cash.
It’s good to have Kyle & Jackie O back on the air, isn’t it?
August 18th, 2009 at 8:21 am
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Comments
18 Aug 09
9:44 am
They were quite happy to take my wife’s suggestions, knowledge and information about homlessness week, then not give any space or time to the charity she works for.
Nice people.
Taldumande House. Give a dollar, 2Day didn’t.
http://www.taldumande.org.au/
18 Aug 09
10:36 am
All the Kyle fanboys will heap praise on him but the rest of us will not believe it and will continue never to listen or watch any program he is associated with.
Smart advertisers know to stay away from something toxic.
18 Aug 09
10:44 am
Giving 20K out of his own pocket is probably more than most of the whingers on here will give to charity in their entire lifetime.
The report in the Tele today seems to shed light on it-
http://www.dailytelegraph.com......5763130828
To the most part, seems like another media beat up- and Mumbrella’s right down there in the gutter reporting as usual when Kyle’s mentioned. Not really surprised.
18 Aug 09
11:47 am
Totally agree with Matthew – a smart advertiser will stay away.
Thanks Tony – I donated $25 – not heaps, but every little bit helps!
Cheers
Alex
18 Aug 09
12:17 pm
Welcome back Ajax.
Giving $20k is very kind.
Promising $35k and delivering $20k marks you out as an over-promise-under-deliver idiot.
18 Aug 09
1:36 pm
it will be interesting to note whether the Kyle haters are 2dayfm listeners or are just going off what the media report. If they aren’t 2day listeners then there is a solid chance that they will not lose much in terms of ratings
18 Aug 09
1:41 pm
Paul,
Stop being dull. Grab a pitchfork and join us at the town gates.
18 Aug 09
2:13 pm
Kyle who?
18 Aug 09
2:48 pm
AdGrunt – He’s delivered the entire 35K. Get your fact’s straight and read the story I linked.
There was issues with the parents splitting up and not being able to sync schedules.
18 Aug 09
4:53 pm
Thanks heaps Alex (Comment 4)
18 Aug 09
5:11 pm
Oh poor the Ajax.
You’re no Jonathon Holmes are you.
You’re absolutely right. He has delivered the balance. At last.
The point is it’s unclear how the recipients schedules prevent him from posting a cheque.
If the family are clearly too busy to meet the greasy one – $15k in his clenched fist or not – then perhaps he could take the hint and make a cheque out to the same person he did before and post it to them.
To be honest my little deluded Ajax, your biggest issue is that it’s clear to even the most casual observer that you’re picking very small diamonds out of the sea of excrement that is Kyle Sandilands.
18 Aug 09
8:12 pm
@AdGrunt the problem being that the couple had since split up and there was a dispute over who the money should go to – since then he has done just as you suggested
18 Aug 09
9:09 pm
I agree with AdGrunt. I cannot believe people are so gullible that they really are snowed by this shyster. Why didn’t he write out ONE cheque (*before* the couple split) for $35 thousand, in the first place? Why write TWO cheques, when he could have just written out one? Something is really fishy with that, straight there.
18 Aug 09
9:12 pm
I mean, its not as if he had problems “saving up” for the $35 thou. He is worth millions. My point is, why didn’t he just write out a cheque for $35 thousand dollars, in the first place? Kyle fanbots can spin it any waqy they want, but the point is he ONLY paid the balance when the media got involved. IF he were genuine, he would have made out ONE cheque: for $35 thousand dollars.
18 Aug 09
10:00 pm
And?
18 Aug 09
10:01 pm
Sorry Heather. My reply was out of sync.
18 Aug 09
10:03 pm
Meant for Heléna.
18 Aug 09
11:14 pm
Just a quick question – hands up anyone here who thinks this actually comes out of Kyle’s pocket and not reimbursed by management as “promotional expenses”?
Hand down Ajax.
19 Aug 09
9:05 pm
AdC***t’s so intelligent, he sends cheques of his own money out for 15K out in the mail hoping the right person banks it.
From what I understand, the mother took off for a while and was the one chasing the money- when she didnt even live with the kid.
Call me a f***ing idiot- but I’d probably hold on to it for a bit longer too.
19 Aug 09
10:03 pm
Ajax,
You are correct. It must feel strange. But yes, you are without doubt, an idiot.
Your arguments are so abstruse that I must invoke Rule 3 – to never argue with idiots or children. To do so would be an insult to logic and reason.
Your intellectual poverty has now been widely noted. And suitably mocked.
Please can you come back tomorrow morning around breakfast time for more derision. I might even sell the idea to a radio station.
Oh.
20 Aug 09
5:02 pm
snap!
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