-
Opinion
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
How reliable are radio ratings?
In this guest posting, Jason ‘Jabba’ Davis wonders how accurate radio ratings can be, since the data is collated from handwritten diaries.
So, the radio ratings season gets underway tomorrow. After a well-earned break, Australia’s commercial radio stations will renew their obsession with figures to see how many of us are listening. Are they winning or losing the ratings war?
The much feared radio survey is the only way to measure the success or failure of a station’s playlist, talent, promotions or even good old Black Thunder crosses. With six-figure salaries riding on the make-or-break nature of ratings, just how accurate are Australia’s radio survey results?
Kyle’s back – and so is the first disappointed listener
Pop quiz.
You’re a radio presenter whose show has been on suspension after an exploitative segment went wrong.
On you’re first day back on the air, you tell a member of the public taking part in a quiz that she’s won $900. Do you a) let her keep the money or b) Tell her a few moments later that you’ve made a mistake and it’s actually $800?
Have a guess which option Kyle Sandilands took this morning.
Still, in the few minutes that Dr Mumbo was listening, he was much moved to hear Hollywood reporter Richard Reid – no doubt entirely spontaneously - share an anecdote with listeners about how big-hearted Kyle is, taking time out of his schedule to talk to sick children on the telephone.
Speaking of which, today’s Daily Telegraph suggests another kid that Sandilands might want to give a call to. The paper alleges this morning that the 2Day FM show held a fund-raising drive, but failed to follow through with all of the cash.
It’s good to have Kyle & Jackie O back on the air, isn’t it?
August 18th, 2009 at 8:21 am
-
Follow Us
-
Email Newsletter
Latest Jobs- Online Business Operations and Community Coordinator - Ultimo, Sydney
- Project Managers - Sydney & Perth
- Account Manager - Online Display - Sydney
- Senior Account Manager - Online - Melbourne
- Senior Digital Project Manager - Sydney
- Digital Marketing & Sales Manager - Ultimo, Sydney
- Front End Developer - Sydney
- Front End Developer - Large eCommerce Company! - Sydney
- Digital Account Executive - Sydney, NSW
- Social Media Content Manager - O/S Posting - Ho Chi Minh City, VIETNAM
Comments
18 Aug 09
9:44 am
They were quite happy to take my wife’s suggestions, knowledge and information about homlessness week, then not give any space or time to the charity she works for.
Nice people.
Taldumande House. Give a dollar, 2Day didn’t.
http://www.taldumande.org.au/
18 Aug 09
10:36 am
All the Kyle fanboys will heap praise on him but the rest of us will not believe it and will continue never to listen or watch any program he is associated with.
Smart advertisers know to stay away from something toxic.
18 Aug 09
10:44 am
Giving 20K out of his own pocket is probably more than most of the whingers on here will give to charity in their entire lifetime.
The report in the Tele today seems to shed light on it-
http://www.dailytelegraph.com......5763130828
To the most part, seems like another media beat up- and Mumbrella’s right down there in the gutter reporting as usual when Kyle’s mentioned. Not really surprised.
18 Aug 09
11:47 am
Totally agree with Matthew – a smart advertiser will stay away.
Thanks Tony – I donated $25 – not heaps, but every little bit helps!
Cheers
Alex
18 Aug 09
12:17 pm
Welcome back Ajax.
Giving $20k is very kind.
Promising $35k and delivering $20k marks you out as an over-promise-under-deliver idiot.
18 Aug 09
1:36 pm
it will be interesting to note whether the Kyle haters are 2dayfm listeners or are just going off what the media report. If they aren’t 2day listeners then there is a solid chance that they will not lose much in terms of ratings
18 Aug 09
1:41 pm
Paul,
Stop being dull. Grab a pitchfork and join us at the town gates.
18 Aug 09
2:13 pm
Kyle who?
18 Aug 09
2:48 pm
AdGrunt – He’s delivered the entire 35K. Get your fact’s straight and read the story I linked.
There was issues with the parents splitting up and not being able to sync schedules.
18 Aug 09
4:53 pm
Thanks heaps Alex (Comment 4)
18 Aug 09
5:11 pm
Oh poor the Ajax.
You’re no Jonathon Holmes are you.
You’re absolutely right. He has delivered the balance. At last.
The point is it’s unclear how the recipients schedules prevent him from posting a cheque.
If the family are clearly too busy to meet the greasy one – $15k in his clenched fist or not – then perhaps he could take the hint and make a cheque out to the same person he did before and post it to them.
To be honest my little deluded Ajax, your biggest issue is that it’s clear to even the most casual observer that you’re picking very small diamonds out of the sea of excrement that is Kyle Sandilands.
18 Aug 09
8:12 pm
@AdGrunt the problem being that the couple had since split up and there was a dispute over who the money should go to – since then he has done just as you suggested
18 Aug 09
9:09 pm
I agree with AdGrunt. I cannot believe people are so gullible that they really are snowed by this shyster. Why didn’t he write out ONE cheque (*before* the couple split) for $35 thousand, in the first place? Why write TWO cheques, when he could have just written out one? Something is really fishy with that, straight there.
18 Aug 09
9:12 pm
I mean, its not as if he had problems “saving up” for the $35 thou. He is worth millions. My point is, why didn’t he just write out a cheque for $35 thousand dollars, in the first place? Kyle fanbots can spin it any waqy they want, but the point is he ONLY paid the balance when the media got involved. IF he were genuine, he would have made out ONE cheque: for $35 thousand dollars.
18 Aug 09
10:00 pm
And?
18 Aug 09
10:01 pm
Sorry Heather. My reply was out of sync.
18 Aug 09
10:03 pm
Meant for Heléna.
18 Aug 09
11:14 pm
Just a quick question – hands up anyone here who thinks this actually comes out of Kyle’s pocket and not reimbursed by management as “promotional expenses”?
Hand down Ajax.
19 Aug 09
9:05 pm
AdC***t’s so intelligent, he sends cheques of his own money out for 15K out in the mail hoping the right person banks it.
From what I understand, the mother took off for a while and was the one chasing the money- when she didnt even live with the kid.
Call me a f***ing idiot- but I’d probably hold on to it for a bit longer too.
19 Aug 09
10:03 pm
Ajax,
You are correct. It must feel strange. But yes, you are without doubt, an idiot.
Your arguments are so abstruse that I must invoke Rule 3 – to never argue with idiots or children. To do so would be an insult to logic and reason.
Your intellectual poverty has now been widely noted. And suitably mocked.
Please can you come back tomorrow morning around breakfast time for more derision. I might even sell the idea to a radio station.
Oh.
20 Aug 09
5:02 pm
snap!
Trackbacks/Pingbacks