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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
Kyle’s back – and so is the first disappointed listener
Pop quiz.
You’re a radio presenter whose show has been on suspension after an exploitative segment went wrong.
On you’re first day back on the air, you tell a member of the public taking part in a quiz that she’s won $900. Do you a) let her keep the money or b) Tell her a few moments later that you’ve made a mistake and it’s actually $800?
Have a guess which option Kyle Sandilands took this morning.
Still, in the few minutes that Dr Mumbo was listening, he was much moved to hear Hollywood reporter Richard Reid – no doubt entirely spontaneously - share an anecdote with listeners about how big-hearted Kyle is, taking time out of his schedule to talk to sick children on the telephone.
Speaking of which, today’s Daily Telegraph suggests another kid that Sandilands might want to give a call to. The paper alleges this morning that the 2Day FM show held a fund-raising drive, but failed to follow through with all of the cash.
It’s good to have Kyle & Jackie O back on the air, isn’t it?
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
Read more »
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Comments
18 Aug 09
9:44 am
They were quite happy to take my wife’s suggestions, knowledge and information about homlessness week, then not give any space or time to the charity she works for.
Nice people.
Taldumande House. Give a dollar, 2Day didn’t.
http://www.taldumande.org.au/
18 Aug 09
10:36 am
All the Kyle fanboys will heap praise on him but the rest of us will not believe it and will continue never to listen or watch any program he is associated with.
Smart advertisers know to stay away from something toxic.
18 Aug 09
10:44 am
Giving 20K out of his own pocket is probably more than most of the whingers on here will give to charity in their entire lifetime.
The report in the Tele today seems to shed light on it-
http://www.dailytelegraph.com......5763130828
To the most part, seems like another media beat up- and Mumbrella’s right down there in the gutter reporting as usual when Kyle’s mentioned. Not really surprised.
18 Aug 09
11:47 am
Totally agree with Matthew – a smart advertiser will stay away.
Thanks Tony – I donated $25 – not heaps, but every little bit helps!
Cheers
Alex
18 Aug 09
12:17 pm
Welcome back Ajax.
Giving $20k is very kind.
Promising $35k and delivering $20k marks you out as an over-promise-under-deliver idiot.
18 Aug 09
1:36 pm
it will be interesting to note whether the Kyle haters are 2dayfm listeners or are just going off what the media report. If they aren’t 2day listeners then there is a solid chance that they will not lose much in terms of ratings
18 Aug 09
1:41 pm
Paul,
Stop being dull. Grab a pitchfork and join us at the town gates.
18 Aug 09
2:13 pm
Kyle who?
18 Aug 09
2:48 pm
AdGrunt – He’s delivered the entire 35K. Get your fact’s straight and read the story I linked.
There was issues with the parents splitting up and not being able to sync schedules.
18 Aug 09
4:53 pm
Thanks heaps Alex (Comment 4)
18 Aug 09
5:11 pm
Oh poor the Ajax.
You’re no Jonathon Holmes are you.
You’re absolutely right. He has delivered the balance. At last.
The point is it’s unclear how the recipients schedules prevent him from posting a cheque.
If the family are clearly too busy to meet the greasy one – $15k in his clenched fist or not – then perhaps he could take the hint and make a cheque out to the same person he did before and post it to them.
To be honest my little deluded Ajax, your biggest issue is that it’s clear to even the most casual observer that you’re picking very small diamonds out of the sea of excrement that is Kyle Sandilands.
18 Aug 09
8:12 pm
@AdGrunt the problem being that the couple had since split up and there was a dispute over who the money should go to – since then he has done just as you suggested
18 Aug 09
9:09 pm
I agree with AdGrunt. I cannot believe people are so gullible that they really are snowed by this shyster. Why didn’t he write out ONE cheque (*before* the couple split) for $35 thousand, in the first place? Why write TWO cheques, when he could have just written out one? Something is really fishy with that, straight there.
18 Aug 09
9:12 pm
I mean, its not as if he had problems “saving up” for the $35 thou. He is worth millions. My point is, why didn’t he just write out a cheque for $35 thousand dollars, in the first place? Kyle fanbots can spin it any waqy they want, but the point is he ONLY paid the balance when the media got involved. IF he were genuine, he would have made out ONE cheque: for $35 thousand dollars.
18 Aug 09
10:00 pm
And?
18 Aug 09
10:01 pm
Sorry Heather. My reply was out of sync.
18 Aug 09
10:03 pm
Meant for Heléna.
18 Aug 09
11:14 pm
Just a quick question – hands up anyone here who thinks this actually comes out of Kyle’s pocket and not reimbursed by management as “promotional expenses”?
Hand down Ajax.
19 Aug 09
9:05 pm
AdC***t’s so intelligent, he sends cheques of his own money out for 15K out in the mail hoping the right person banks it.
From what I understand, the mother took off for a while and was the one chasing the money- when she didnt even live with the kid.
Call me a f***ing idiot- but I’d probably hold on to it for a bit longer too.
19 Aug 09
10:03 pm
Ajax,
You are correct. It must feel strange. But yes, you are without doubt, an idiot.
Your arguments are so abstruse that I must invoke Rule 3 – to never argue with idiots or children. To do so would be an insult to logic and reason.
Your intellectual poverty has now been widely noted. And suitably mocked.
Please can you come back tomorrow morning around breakfast time for more derision. I might even sell the idea to a radio station.
Oh.
20 Aug 09
5:02 pm
snap!
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