Liberal Party ditches negative tactics to promise a ‘stronger, 21st century Australia’

‘Hello, I’m Tony Abbott’

The Liberal Party has launched its first ad campaign in the run-up to the elections, fronted by leader Tony Abbott.

The campaign, which debuted on TV last night, dispenses with the negative tactics to present the party’s long-awaited plans to create a ‘stronger, 21st century Australia’.

The party has pledged to create 2m jobs over the next decade by building a ‘world class 5-pillar economy’, better services, lower taxes, lower debt and stronger borders, ‘where the boats are stopped’.

The Liberal Party’s plan has been posted online at


  1. Mark
    28 Jan 13
    2:22 pm

  2. frankly it doesnt really matter what Tony & the Libs say or do.. Julia has lost the support of the public long ago, Labour will lose no matter what

  3. WD
    28 Jan 13
    3:50 pm

  4. @ Mark…. totally agree. That said, Labor have been utterly dire. Even their initiatives – carbon tax, refugee policy etc the vast majority have hated. There’s only one thing Abbott has to do and that’s NOT f#ck up or say something dumb. So I reckon we’re going to get a lot of nice, fluffy PR stuff from the Libs more so than any policy that can be properly examined….

  5. Lons
    29 Jan 13
    12:01 am

  6. Mark and WD – I do totally agree about Labor’s performance but the thought of Abbott leading the country is still very unsettling. He can make all the promises in the world, but I still don’t believe he is leadership material. Having said that, what other serious and realistic choices do we have?

  7. Fence sitter
    29 Jan 13
    7:43 am

  8. @ Lons,

    Vote for an Independent. The libs are hillbillies. Labor are dire. Vote for a decent, credible (are there any credible politicians?) politician. :)

    I can’t vote for Abbott.

  9. Elbogrease
    29 Jan 13
    7:44 am

  10. Tony Abbott as prime minister is not what this country needs,deserves, maybe. Just imagine Cory Bernardi or Sophie Mirrabella in government.

  11. Shane
    29 Jan 13
    8:21 am

  12. @ Lons…. you might need to prepare yourself. The bookies reckon he’s a certainty:

  13. hmmm
    29 Jan 13
    8:45 am

  14. I can’t see labor winning the next election, nor can I see punters voting for Abbot’s liberals.

    It certainly would not surprise me to see Labor back in power, for no other reason than Abbot is the leader of the libs.

    And just to clarify I am liberal voter and I struggle to vote for them with Abbot in charge.

  15. Cognitively DIssonant
    29 Jan 13
    8:57 am

  16. As I sip my latte in the inner city I’m sure that Labor will win even though I’ll probably vote Greens or maybe for the independent. As I said during the Mark Latham election: no one can stand the leader of the Liberal party.

    Bernardi, Mirabella are just the current day Minchin and Tuckey.

    *takes off John Lennon glasses* (yes, I still wear them – the man is my personal totem)

    Labor are paying the price for being heartless, cynical members of the political machine without two sticks of ideology to rub together between them. People don’t like selfish arseholes but they won’t vote for heartless liars.

    *puts John Lennon glasses back on*

    If only the Liberals would vote Malcolm Turnbull back in as leader. Then I could sip my latte in peace.

  17. anon_coward
    29 Jan 13
    9:06 am

  18. I can’t understand why the Libs would have such a commanding lead in the polls, but be prepared to blow it all with a leader whose unpopularity is possibly the highest for any Opposition leader ever. Labor had the same thing in the early eighties, a commanding lead in the polls but with a deeply unpopular leader. They had the sense to ditch Hayden for Hawk, I hope the Libs ditch Abbot for (insert Hockey, Turnbull, Bishop). If they don’t, I’ll take any bet that Abbot will be leading a one term government.

  19. splintered
    29 Jan 13
    9:41 am

  20. @ Fence sitter that’s pretty crap advice…..look what voting for independents got us this time around – blackmailing minorities trying to push very narrow positions and a government with no choice but to get into bed with them.

    I’m hoping for a landslide clear win this time around.

  21. Groucho
    29 Jan 13
    9:48 am

  22. Any electorate stupid enough to vote Tony Abbott, Joe Hockey and Julia Bishop into office deserves what they will get. We would be better off with a primary school parliament – more brains, more sense, and better looking. They’ve tried nasty (perhaps their natural state), now they are trying nice. With all the sincerity they can muster.

  23. Alison
    29 Jan 13
    9:58 am

  24. He looks like Ernie from Sesame street in this still. What a muppet.

  25. a labor voter
    29 Jan 13
    10:02 am

  26. Id vote for libs if turnbull was leader!

  27. fleshpeddler
    29 Jan 13
    11:29 am

  28. For me, over and above political allegiances and policy which I agree with, there is a threshold requirement for political leaders in both state and federal government.

    those two things are competence and integrity. I’m a liberal voter but could handle Bob Carr because I believe he was on top of his brief. Same thing with Shorten, Wong etc. hate their politics but believe they can run their department/responsibilities well.

    The evidence proves that Gillard, Swan and many others are not competent to be running the country or the economy. they can’t even manage the news cycle, let alone bigger issues. they should have been able to handle Abbot but it’s taken them 4 years and they’re still floundering.

    like many, I’d prefer to have Turnbull running the country than Abbott, but Abbot was actually a highly effective minister in the Howard Years, handling difficult and complex briefs generally well. His public persona is somewhat repellent but I believe he will run a more effective government than Gillard, Swan etc.

  29. Barry
    29 Jan 13
    12:15 pm

  30. The left loves to play Abbott as dumb and hapless, but he absolutely destroyed Rudd’s career and seems set to do it to Gillard too. The guy has multiple degrees in law and economics and is a Rhode Scholar, making him about the smartest guy in Parliament. Plus, he’s authored a number of best selling books. I think that’s why he’s done so well, because everybody thinks he’s so stupid.

  31. Bob
    29 Jan 13
    12:26 pm

  32. So, basically a generic list of promises every politician across the world makes…they might’s well just say “We’ll make EVERYTHING better!”…

  33. Fence sitter
    29 Jan 13
    12:34 pm

  34. @ Splintered

    You think Gillard will win in a landslide?

  35. GreatStrategy
    29 Jan 13
    12:57 pm

  36. Well at least he has a good team behind him which is probably what this ad was subtly trying to get across

  37. hmmm
    29 Jan 13
    1:02 pm

  38. @fleshpeddler – wish I had said that!!!

  39. Stan
    29 Jan 13
    1:16 pm

  40. Imagine if our decision to vote was democratic.. i.e, people could decide for themselves if they attend the polls, like in almost every other democracy around the world. I wonder how many people would vote for these lying, corrupt, incompetent and uninspiring clowns then. If voting was democratic in Australia then only leaders who could inspire us would get votes. All Australian eligible voters should have the same free and equal right to vote, free from government coercion.

  41. 1. Wash Your Mouth Out 2. Hire a Defence Lawyer
    29 Jan 13
    1:21 pm

  42. I’d like anti-offence campaigner Nicola Roxon to be Prime Minister and end all the nastiness. Ommmmm! Kumbaya! See you in court!

  43. mediaman
    29 Jan 13
    1:30 pm

  44. Hey Cognitively dissonent,

    Where did you get your John Lennon glasses? Ive been chasing them for years now.

    *sigh of relief and wipes sweat from brow*

    And those latte’s that you are drinking? are they caramel ones?

    *licks his lips and ponders how to spend the next two hours-coffee lounge maybe- bloody hell I love working in media*

  45. Lindsay.
    29 Jan 13
    1:36 pm

  46. Tony saying ‘Yes’ to ‘No’ is hardly going positive.

  47. apology required
    29 Jan 13
    2:19 pm

  48. Stan,
    Your comments help no-one. Whether, its Labor’s Simon Crean, or Martin Ferguson, or the Libs Tony Abbott, or Andrew Robb – Parliament if full of decent, well-educated, hard-working, competent people trying their very best with little thanks, and by advertising standards, for little reward. The truth is, Australians refuse to address the real issues facing this country; nor are they prepared to pay the price to fix them – so parliamentarians are forever working with one arm tied behind their backs – being asked to meet expectations that are not realisable. We have no manufacturing industry, no services industry, no incentive to start a business, no incentive to employ, ridiculously high taxes, a dollar that’s too high, an under-performing education system, breeding an entitlement culture where our young never fail etc., etc. etc. This is our fault – not the fault of the vast majority of politicians. They, like us, have clients – the people of Australia – who want everything, but don’t want to pay anything for it. Its a thankless task – but that doesn’t excuse the over the top abuse they receive with comments like yours.

  49. mediaman
    29 Jan 13
    2:52 pm

  50. Fence Sitter- Vote Independent? are you nuts?

  51. Bonzo
    29 Jan 13
    3:18 pm

  52. So Tony Abbott wants a stronger 21st Century Australia….”Yes of course you do, but why are you stuck in 1950’s 20th Century…”…and imagine Joe Hockey in the treasury that buffoon can’t control his own appetite never mind state spending….

  53. splintered
    29 Jan 13
    4:53 pm

  54. @Fence sitter i expect the landslide to be the other way…..Dullard had her shot and blew it.

    But the only thing worse than another term for Labor would be a bunch of self-important independents like Oakeshott and Windsor in any position of power. At the very least i can’t wait to see them smashed into oblivion at the polling booth.

  55. John Grono
    29 Jan 13
    7:20 pm

  56. Stan, just a small lesson in democracy.

    Democracy’s roots lie in Greece. One of democracy’s first manifestations was the Athenian democracy which held the principle that it was every citizen’s duty to participate (i.e. vote). Australia is one of the 23 enlightened countries in the world to adhere to that principle.

    So in a nutshell, if you want to be an Australian citizen it is not only your right, but it is your duty to vote. And if you don’t like ‘pure’ democracy, I suggest you ship yourself off to somewhere else that is more in-tune with your loonie-right Tea Party like ideas.

  57. The Ghost of Fred Daly
    29 Jan 13
    7:59 pm

  58. There’s not a trace of a plan in there – merely populist platitudes.

    Or as Fred Daly put it so eloquently during the 1974 Federal election when the coalition was led by Doug Anthony and Billy Snedden … there’s nothing here but Doug-Billed Platitudes. Oh for the days of an intelligent and genuinely witty parliament.

  59. Bored and Browsing
    29 Jan 13
    10:47 pm

  60. @cognitively dissonant and @mediaman – LOVED your Lennon-loving-latte-sipping antics… literally laughed out loud (btw, I wanna get some of those Lennon specs, too!)

    @GreatStrategy – there was nothing subtle about showing the “team” and Malcolm Turnbull facing onto the camera at the head of the table. They know Abbott’s bound to put his foot in it prior to the election, so they’re setting the stage for their Plan B.

  61. Fence sitter
    29 Jan 13
    11:01 pm

  62. @Bonzo – very funny!

    @splintered – do you like casino’s playing an active role in every town in Australia?

    @John Grono – ship himself off to Greece perhaps? on the brink of bankruptcy…

  63. John Grono
    30 Jan 13
    8:55 am

  64. No, Fence sitter – Greece already has enough problems without adding to them.

    By the way, has anyone noticed how virtually every country in the world that has followed the ‘austerity’ line (i.e. reduced government sector spending as a way out of these [primarily] global issues) goes backwards and not forwards? By recent reports it looks like we will be able to add England to that list soon. Thankfully, Australia followed the Keynesian line and didn’t fall into that trap.

  65. Fence sitter
    30 Jan 13
    9:47 am

  66. @ John Grono

    I hear you on the economics stance.

    Credit got a lot of people rich, gave a lot of people the material possessions they ‘want’ and obviously now we pay the price.

    I think we will have another major cough and splutter. We were close with the US fiscal cliff and Europe is not out of the woods.

    According to the IMF the Howard Government were massive spenders for an Australian government. In contrast to what they say about Labor at the moment.

    I am truly a fence sitter. I might vote Lib’s IF I knew what their policies were. They appear to be negative spin doctors, which I detest.

  67. paul the freelance writer
    30 Jan 13
    10:15 am

  68. JG, countries which are that broke don’t have the luxury of Keynesian strategies. Strong economies are relatively austere in good times; countries on the edge find their austerity measures too little too late.

    Australia might well have embarked on austerity in 2009 and found itself better off today – and with a lot more space in schoolyards and more money for hospitals to boot.

  69. Lindsay.
    30 Jan 13
    11:40 am

  70. Sorry paul, all the evidence suggests if Australia had embarked on an austerity strategy in 2009 we would have gone into recession. With the economic problems that would bring we would still be stuffed. As a nation we were very lucky to have a government which took the right advice from Treasury and avoided doing anything stupid.

  71. Elbogrease
    30 Jan 13
    12:11 pm

  72. @Mediaman make my latte a decaf hazlenut.

  73. John Grono
    30 Jan 13
    1:31 pm

  74. Paul, we’ll never know the answer so it’s all conjecture, but as Lindsay says most of the evidence comes down on the side of ‘pump priming’.

    To me the real missed opportunity was in the previous decade when taxation returns were flourishing, and that as a nation we didn’t invest in our future and divert a healthy proportion of those funds to essential and rapidly ageing infrastructure such as schools, hospitals and roads. The positive is that when the pump was primed there were plenty of places to do it!

    Now that tax revenues have collapsed (yes , Swan’s tax take is around 2 percentage points less than Costello’s was – so, which is the higher taxing party again?) we are not in a position where we can simply pump-prime again – that is the risk we face.

    And if anyone can explain how Fortescue Metals (4th largest iron ore producer in the world) hadn’t paid any company tax up to November 2011 according to Twiggy Forrest, but my little kitchen-table company does despite being about half of one percent of one percent the size of his … then please do! Don’t forget that there are around 2 million small businesses (<20 people) in Australia accounting for 96% of all businesses, and account for just under half of all employment and just over a third of all turnover – yet get none of the perks, hand-outs and subsidies that large businesses do, then I think THAT is where we need to reform business and taxation to keep our economy humming along. The party that has this platform (or closest to it) will get my vote.

  75. mediaman
    30 Jan 13
    5:00 pm

  76. Well said John Grono- maybe the Labor parties mining tax was a good idea? Clive and Twiggy were both against it. But I think Swan and Gillard could have sold it better to the voters, from memory Labor was on such a low,(when the mine tax was announced) it would not have mattered what they said or invented, people were tired of their knee jerk, half baked antics.

  77. Sandonista
    11 Feb 13
    8:56 am

  78. a labor voter:

    Id vote for libs if turnbull was leader!

    Why? He’s a more polished, better spoken, less derpish version of Abbott. It’s the in-party politics that drive a party’s direction.

    I’ve no doubt I’d get on better with Mr Turnbull that I would Mr Abbott, but I’m buggered if I’m voting LNP, even if the former was leading the party.

  79. David
    21 Feb 13
    3:28 pm

  80. Nobody can say with certainty what the future holds ,

  81. Mary
    22 Feb 13
    4:05 pm

  82. Alan jones should be charged with slander the way he is insulting julia gillard every time he is on the radio. It’s like listening to Hitler and his propaganda team.

    These are the sort of people Tony Abbott is in league with . I hope the Guardian Australia will help stop all this Bias that the other media has caused to this good government.

    Someone has just rung me and mentioned how Alan Jones is running the PM down this afternoon on the radio and the sad thing is the ignorant people who listens to him believes every word this tyrant has to say.

    I think the Guardian UK should run a headline on its front page stating this conspiracy which is unfolding here in Australia to get rid of this government run by the Murdoch group, the media , MSM and this Alan Jones. not forgetting Tony Abbott and his party. there is a huge story here for the right journo . they are not that bright here in OZ. The Independant Australia .net will give you all their transcrips.