Maccas launches ad for new ‘desserverage’ Frozen Coke McFloat

“Is like a warm hug, but colder.”

McDonald’s has launched a campaign for a new product that is part Coca-Cola and part ice cream.

In the ad, a trio of guys sitting in McDonald’s struggle to come up with definition for the new product, the Frozen Coke McFloat.

The agency behind the campaign was DDB Sydney.


  1. Coop
    1 Nov 12
    10:16 am

  2. Does this pass as advertising these days? Well done you hacks.

  3. The Public
    1 Nov 12
    10:26 am

  4. Saw this ad the other night. The bromance made me giggle. Very endearing advertising #shitrealpeoplesayaboutadvertising

  5. Bob
    1 Nov 12
    10:40 am

  6. For a price of $2.95 (for a small, I assume?)…might’s well just go to a real cafe, order yourself a real spider (featuring REAL ice cream and non-syrup based coke) for the same price.

  7. Jeremy
    1 Nov 12
    2:15 pm

  8. Yep, agree with Coops. One of the worst pieces of advertising I have seen in a long time. This actually tuns me off from buying the product completely. So well done guys

  9. Young people
    1 Nov 12
    2:39 pm

  10. Coop – yes, and it works really well

    You’re too old to get it

    And now we’re going to go drink it


  11. Lea
    1 Nov 12
    3:37 pm

  12. Since they got rid of the Oreo McFlurry I won’t give them the time of day…..

    .I’m not fond of the ad either, much more funnier things that they could have come up with.
    Maybe its a guy thing?

  13. Jimi Bostock
    1 Nov 12
    5:18 pm

  14. Hey Jeremy and Coop, I am thinking you might not be in the target market and this will probably hit the mark with the people that are

  15. Over analysing
    2 Nov 12
    12:20 pm

  16. Saw it. Laughed. Like it. Wont buy one because I dont have a sweet tooth but it makes me continue to like the overall brand. So job done I say. Casting is hysterical !

  17. Encyclic!
    2 Nov 12
    2:22 pm

  18. I’m loving that that’s the image DDB thought of when they thought,

    “Who shops at McDonalds?”

    “Who are we pitching this to?”

    Commenter #5, do you picture yourself as the idiot, the idiot, or the bottomer?

  19. Young people
    7 Nov 12
    12:27 pm

  20. Its what we do with out mates, it’s actually kind of fun.