Maccas launches ad for new ‘desserverage’ Frozen Coke McFloat

“Is like a warm hug, but colder.”

McDonald’s has launched a campaign for a new product that is part Coca-Cola and part ice cream.

In the ad, a trio of guys sitting in McDonald’s struggle to come up with definition for the new product, the Frozen Coke McFloat.

The agency behind the campaign was DDB Sydney.

Comments


  1. Coop
    1 Nov 12
    10:16 am

  2. Does this pass as advertising these days? Well done you hacks.

  3. The Public
    1 Nov 12
    10:26 am

  4. Saw this ad the other night. The bromance made me giggle. Very endearing advertising #shitrealpeoplesayaboutadvertising

  5. Bob
    1 Nov 12
    10:40 am

  6. For a price of $2.95 (for a small, I assume?)…might’s well just go to a real cafe, order yourself a real spider (featuring REAL ice cream and non-syrup based coke) for the same price.

  7. Jeremy
    1 Nov 12
    2:15 pm

  8. Yep, agree with Coops. One of the worst pieces of advertising I have seen in a long time. This actually tuns me off from buying the product completely. So well done guys

  9. Young people
    1 Nov 12
    2:39 pm

  10. Coop – yes, and it works really well

    You’re too old to get it

    And now we’re going to go drink it

    Cya

  11. Lea
    1 Nov 12
    3:37 pm

  12. Since they got rid of the Oreo McFlurry I won’t give them the time of day…..

    .I’m not fond of the ad either, much more funnier things that they could have come up with.
    Maybe its a guy thing?

  13. Jimi Bostock
    1 Nov 12
    5:18 pm

  14. Hey Jeremy and Coop, I am thinking you might not be in the target market and this will probably hit the mark with the people that are

  15. Over analysing
    2 Nov 12
    12:20 pm

  16. Saw it. Laughed. Like it. Wont buy one because I dont have a sweet tooth but it makes me continue to like the overall brand. So job done I say. Casting is hysterical !

  17. Encyclic!
    2 Nov 12
    2:22 pm

  18. I’m loving that that’s the image DDB thought of when they thought,

    “Who shops at McDonalds?”

    “Who are we pitching this to?”

    Commenter #5, do you picture yourself as the idiot, the idiot, or the bottomer?

  19. Young people
    7 Nov 12
    12:27 pm

  20. Its what we do with out mates, it’s actually kind of fun.