Make sure you’re sitting down
Nine’s ratings salvation The Voice has, according to a press release sent to Dr Mumbo this morning, an unsung hero to thank for its popularity.
The press release chirps, ‘Okay, maybe the singing talents of the hopeful contestants are the real draw card. But those sexy chairs are central to the magnetism of the hit show.”
Dr Mumbo is not convinced 2m Australians tune in every Monday to watch furniture. But he could be wrong.
Imagineering? Disney rip-off much??
Oh dear…
The chairs are the best bit
Actually “imagineering” was a term Disney ripped off the American Aluminum Company (Alcoa) in the 1940s that first coined the word to describe what they were doing with aluminum.
In a Time magazine ad, Alcoa wrote, “For a long time we’ve sought a word to describe what we all work at hard here at Alcoa… IMAGINEERING is the word… Imagineering is letting your imagination soar, and then engineering it down to earth.”
Disney didn’t start using it until the ’50s.