The man from AAMI
Strange, overweight and preferably bearded buffoons seem to be the new brand spokespeople du jour for insurance companies.
At the end of last week Budget Direct introduced us to Captain Risky, while at the end of last year AAMI replaced the iconic Rhonda and Ketut love story with a bromance between Neil and Gaz.
Of course no good brand spokesperson is complete without a Twitter profile and @Gaz_from_AAMI has thrown down the gauntlet to the hapless @captainrisky to promote their new app.
Yo @CaptainRisky, if @BudgetDirect won't insure you, see if y'can get a safe score on the @AAMI Safe Driver App. Worth a shot? #Driverduels
— Gaz from AAMI (@Gaz_from_AAMI) January 9, 2015
And of that wasn’t enough he followed up with:
@CaptainRisky If you can improve your driving enough to get a safe driver score of 60, @AAMI will even give you a present – Free Roadside!
— Gaz from AAMI (@Gaz_from_AAMI) January 9, 2015
All of this of course mainly makes Dr Mumbo wonder how many of Twitter’s active users are in fact fictional characters.
