Manchester United marketer to reveal secrets of the world’s most valuable sporting brand
The man in charge of marketing the most valuable sporting brand in the world is to speak at an exclusive lunch event organised by Mumbrella and the Association of Data-driven Marketing and Advertising.
Jonathan Rigby, head of marketing at Manchester United, will be interviewed on stage by Mumbrella’s Tim Burrowes, about managing the brand of the club whose players have included the likes of David Beckham, Cristiano Ronaldo and Wayne Rooney.
Just 300 places are available at the event, which takes place on Thursday July 18. Rigby’s visit coincides with the clash between the Premier League champions and the A-League All Stars. Tickets for the game sold out within minutes of going on sale.
Rigby has been in the Manchester United role for three years. Prior to that he worked at several of the UK’s best known advertising agencies including AMV BBDO, WCRS, Lowe and Draft FCB.
The club has been valued by Forbes magazine as being worth more than $3.3bn with a global fan base put at anything from 300m to 600m.
Attendees will get to hear about the strategy behind the brand and how the club is growing its fan base and engagement with its community of followers through the use of new technologies.
Rigby will share his insights into the club’s data and digital strategy and how it uses television, social media and live events to bring players closer to fans.
ADMA CEO Jodie Sangster said: “For Australia’s marketers, this is a special opportunity to hear from the man who has helped to build Manchester United into a brand which is recognised all over the globe.”
Tickets – which are likely to sell out quickly – are $125 for ADMA members and $175 for non-members, with group discounts available for a table of 10. Tickets can be booked via the ADMA website.