Max, to the max

Dr Mumbo is often puzzled by the way that agencies spend most of their day telling clients how important it is to market themselves, but never quite getting around to applying the lesson to their own brands.

It is not, however, a criticism that could be aimed at publicist Max Markson’s PR agency Markson Sparks, which was even promoting itself at the Good Food & Wine Show in Sydney at the weekend.

markson sparks good food and wine

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