McDonald’s re-names stores Macca’s in Australia Day PR stunt
Thirteen McDonald’s restaurants around the country will undergo a name-change to Macca’s in an Australia Day-related PR stunt.
The fast food stores will be given the Australian nickname for the restaurant, with new store signage.
Chief marketing officer Mark Lollback told The Daily Telegraph: “What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us.”
The name change stunt will run until February 4, when the stores will return to normal.
The first name change will start from today at Engadine in the Sutherland Shire, NSW and at Brisbane’s Kangaroo Point. The roll-out will continue throughout Sydney to Bondi Beach, Gladesville, Glenmore Park and Thornleigh as well as Victorian, South Australian and WA signage on Thursday.
The campaign will run across digital, print, outdoor, social media and PR. The campaign is backed by an ad created by DDB.
Very clever marketing I think, I quite like it 🙂
User ID not verified.
Nothing says ‘true blue Aussie’ like an American franchise burger chain selling Big Macs, French Fries and cookies…!
User ID not verified.
“American franchise … chain”
Emotive nonsense. McDonald’s Australia has for over forty years done more to teach young Australians the value of hard work and the rewards of enterprise than a thousand TAFEs, colleges and universities.
User ID not verified.
Here is a UK version from 2 years ago:
https://www.youtube.com/watch?v=SDxLtKQZfIU
Very similar, just not Aussie.
User ID not verified.
@paul the freelance writer they might have taught them the value of hard work but it is a pity they didn’t pay them fairly for it don’t you think?
User ID not verified.
aaaaah Groucho youre back behind your desk i see. where would we be with out the Queen of the keyboard warriors..?… welcome back!….
User ID not verified.
Yeah Paul, it’s great that giant multi-nationals have forced the closure of all the small business that used to employ young people, leaving them with no option but to sweat it out in those disgusting Maccas production lines. It’s fantastic how they’re 24 hours too, so school kids are forced into unhealthy sleeping habits. Because it’s not like that’s an extreme detriment to the development, at a time when their bodies need the most rest of their lives.
User ID not verified.
They earn more than teenagers curled up on the couch, Groucho. Or studying Marxism at university, for that matter.
User ID not verified.
Do they need the apostrophe?
User ID not verified.
Love it.
User ID not verified.
Apparently the restaurant belongs to a guy named Macca @KateRichardson
User ID not verified.
@paul the freelance writer … Yes, a pox upon all those damn universities for turning out all those doctors, nurses, teachers and engineers… Far better to be a fat prick eating this muck…
User ID not verified.
#apostrophefail
User ID not verified.
http://consumerist.com/2013/01.....his-month/
User ID not verified.
@paul the freelance writer.. …’They earn more than teenagers curled up on the couch, Groucho. Or studying Marxism at university, for that matter”
How silly of me not to realise that makes it right.
And Marx was a good writer, perhaps you could benefit from a little reading.
User ID not verified.
#hardlyapostrophefail
It’s normally called McDonald’s, with an apostrophe, so it makes sense to have it as Macca’s. That said, it was Richard and Maurice McDonald who started the restaurant, so it probably should have been McDonalds’, then Maccas’.
@paul the freelancer, is most of your freelance work writing press releases for McDonald’s? What a load of garbage The only way McDonald’s has taught ” the value of hard work and the rewards of enterprise” is by encouraging pimply teenagers to get a decent education lest they end up flipping burgers, wiping down tables, and cleaning toilets into their twenties and thirties.
User ID not verified.
Ah great to see Mumbrella’s community at it’s finest.
User ID not verified.
Everyone is certainly back from their well earned break over the festive period…
Love and hugs all round
xoxoxoxoxoxoxoxoxoxoxo
User ID not verified.
I love lamp.
User ID not verified.
Extremely clever and I hope it’s done with regard with a combination of top grossing stores and top awarded stores, which usually factor together.
User ID not verified.
Glad to see you guys are on a roll…
It’s Vinnies and deja vue all over again I say
If they really wanted to do something “Aussie” they’d give back Bakery Hill in Ballarat (the site of Eureka) the so imperialistically subsumed
PS @Paul The Freelance Writer – could you possibly change your moniker – I get you confused with the other same-named pro writers – thanx
User ID not verified.
I’m with Chico. If paul the freelance writer really is a freelance writer how come he posts with such useless and lame comments? Could he be trying to screw it up for the Pauls the proper freelance writers?
@Chris it is unlikely that even Mc Ds would use a writer of this calibre.
User ID not verified.
I’m with Pitch Doctor on that – it’s like when posters have to use someone else’s name to make their point relevant – and it’s so obvious when a fake Groucho comes along, or a pretend Ad Grunt, or a harping Harpo… etc
The only upside is that one appreciates the Real Groucho even more
User ID not verified.
About as Australian as Pavlova (NZ), BBQ (Central America) and the saying ‘True Blue’ (US).
User ID not verified.
One word: Puke.
McDonald’s trying to be Australian? Who do they think they’re kidding?
User ID not verified.
Yeah, I’m on board. Decent PR stunt. Would probably make me smile for a second if I saw one. Then I’d start to be cynical and find it try-hard. Vinnies made sense. And had more commitment.
User ID not verified.
Doug Pitt Street store for Virgin was witty – this is average and not really very Aussie
@mike, @stavros – totally agree
hey let’s all go out and paint the town mediocre!
User ID not verified.
Vinnies had V for Vernacular; this has P for Pathetic
User ID not verified.
Bugga changing it just for Australia Day. I say change it and Leave it at that name for good here in Australia. 😉
User ID not verified.
“Emotive nonsense. McDonald’s Australia has for over forty years done more to teach young Australians the value of hard work and the rewards of enterprise than a thousand TAFEs, colleges and universities.”
All it taught me was how to steal chicken nuggets and beef patties while the manager’s back was turned.
User ID not verified.
McDonald’s is a big spender in your industry. Why bite the hand…
User ID not verified.
seems to be a lot of aspiring Marxists on their keyboards today
let’s make it perfectly clear:
in our free and democratic society, nobody makes anyone eat McDonalds and
nobody makes anyone work at McDonalds
now, kiddies, go back to distributing your Green Left Weaklies
User ID not verified.
Their icecream still tastes like shaving cream.
User ID not verified.
Anyone have any images of stores that have had their signage changed? Not aware of any in WA just yet
User ID not verified.
Well thought out!
User ID not verified.
Simple, emotive, low investment & uses assets they have’nt changed for 40 years.. brilliant
User ID not verified.
What a waste of money. Will anyone actually notice? How lovely it would be to see the equivalent dollars go to RMHC.
User ID not verified.
@neil schofield. No body makes anybody eat at mcdonalds, however they try their best to brainwash the masses to do so, by even associating the giant processed food chain with Australia Day.
About as Australian as mate (UK).
User ID not verified.
How Bogan
User ID not verified.
pretty corny and bogan. dislike.
User ID not verified.