Meat & Livestock Australia urges consumers to ‘chuck a Sunday’
Meat & Livestock Australia has launched a new campaign to encourage consumers to recreate the feeling of a relaxed Sunday roast mid-week.
The campaign features a series of traditionally Sunday activities repositioned in a weekday office setting, from making fresh juice to mowing the lawn.
The campaign by creative agency BMF consists of four creative executions and is intended to encourage Australians to make time for a family dinner mid-week.
The 30 second TVC is supported with print, radio, online and in store.
BMF’s joint ECDs Carlos Alija and Laura Sampedro, said: “The creative challenge was to convey the Sunday spirit in a regular weekday through every single element of the ad.”
Credits
Client: Meat and Livestock Australia
Creative agency: BMF
Director: David Wood
Production company: Film Construction
Post production: Heckler
Media planning and buying: UM
Will there be a slow tractor moving through every ad coming out of BMF now?
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Here’s hoping!
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The real Creative Challenge was attempting to find something on the internet to steal.
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Kristan, so what was stolen here exactly?
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Internet meme. Work of original artist and work of the community to re-discover and distribute and remix Eduard’s work. When you take something from the Commons and privatise it, that is theft.
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