F.Y.I.

MediaCom supports Starlight Children’s Foundation for Starlight Day

MediaCom have raised over $51,000 for their charity partner Starlight Children’s Foundation.
The full release:

On Friday May 1st, MediaCom closed their office to hit the streets of Sydney’s CBD to raise much-needed funds to help Starlight ‘Shine On’ and to carry on transforming the hospital experience for sick kids and their families around Australia. Since being formed as an Australian children’s charity in 1988, Starlight Children’s Foundation has delivered a range of programs both in and out of hospital. Designed to support the well-being and resilience of seriously ill children and their families, their programs deliver fun, laughter and positive distraction to help restore the fun and laughter serious illness takes away.

As MediaCom’s recognised charity partner, their people are dedicated to raising vital funds which make a real difference to help brighten the lives of ill children in Australia and help lift their spirits – giving them the opportunity to laugh, play and be a child again.

Participating in Starlight Day for the fifth year in a row, Friday May 1st saw 220 ‘MediaCom-ers’ paint the streets of Sydney purple and yellow, selling merchandise and collecting donations for Starlight Children’s Foundation’s biggest annual fundraising event.

Alaina Hawley, People & Culture Director at MediaCom said, “Our people have showed huge support and dedication to Starlight Children’s Foundation and have proven that our workplace is at it strongest when people work together to achieve extraordinary results for those less fortunate. We are privileged to work in media so it is great to be able to give back as it is truly the most humbling of experiences. I couldn’t be prouder of all the people who participated. We received an enormous amount of support from media owners and as such, both MediaCom and Starlight Children’s Foundation are extremely thankful for their generosity and support.”

Working as part of numerous teams, ‘MediaCom-ers’ were challenged with the fundraising goal of $45,000 on Starlight Day. Incredibly, the Content & Connections Agency fundraised $51,741. The funds raised will go towards supporting Captain Starlight, Starlight ‘Express Rooms’, granting wishes to sick kids, and most importantly, to increasing the impact Starlight Children’s Foundation has for sick kids and their families around Australia.

Julia Glaser, Partnerships Executive, Starlight Children’s Foundation said, MediaCom are such an integral part of our Starlight Day Sydney activation. Through their enthusiasm and passion towards supporting Starlight, MediaCom helps us to raise enough money to create a positive impact to the lives of 30,000 seriously ill children across the country.”

MediaCom would like to thank Ooh Media, ARN, JC Decaux, SCA, SBS, Bauer, Facebook, Yahoo, Network Ten, Val Morgan, MCM, Mamamia, Fairfax, News Corp, In Mobi and Macquarie Radio for their generous contributions to their fundraising efforts. Their contributions have helped the Content & Connections Agency achieve their goal so that Starlight Children’s Foundation can continue to support the well being of ill children and their families, and to also help restore the fun and laughter serious illness takes away.

Source: MediaCom media release

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