‘Because you have a penis’ – men are charged 10% more for stuff in YWCA ad that demands equal pay for women
“…because you have a penis”
The Young Women’s Christian Association of New Zealand has launched a campaign to demand equal pay for women.
To resolve the reality that women in New Zealand are paid 10% less for doing the same job as men, men are charged 10% more than women in an ad created by DDB Auckland.
The campaign, which centres around the website demandequalpay.org.nz, hopes to get 10,000 signatures from women and men to pressure the government into making salaries fairer.
Monica Briggs, CEO of YWCA Auckland said: “It is the belief of the YWCA Auckland that by raising public awareness around this issue and giving some education around the facts, that people will debate the issue and just as importantly, pledge their support at demandequalpay.org.nz – so that government can be urged to adopt the Pay Equality Bill, drafted by Dr Judy McGregor, the out-going Equal Employment Opportunities Commissioner.”
“This Bill would give transparency and openness to gender pay issues within workplaces, something which is not possible under current legislation. The YWCA Auckland aims to empower young women both socially and economically – this campaign fits very neatly around empowering young women to be economically independent,” she said.
Credits:
- Agency Contacts:
- Executive Creative Director: Andy Fackrell
- Creative Director: Steve Kane
- Copywriter/art director: Jonathan McMahon
- Art Director/copywriter: Lisa Fedyszyn
- Copywriter/art director: Simone Louis
- Art Director/copywriter: Toby Morris
- Agency Producer: Jane Mill
- Account Director: Jenny Travers
- Account Executive Amy Pollock
- Planner: Jamie Barrett
- Production Company: Thick as Thieves
- Director: Zoe McIntosh
- Producer: Claire Kelly
- Executive Producer: Nik Beachman
- DOP: Andrew McGeorge
- Editor: Steve Gulik
- Grade: @ Toybox
- Sound Production Co: Factory studios
- Audio Engineer: Clive Broughton
- Print Producer: Andy Robilliard
- Print Designer: Amanda Summersby
- Online:
- Creative Director: Aaron Goldring
- Copywriter /Art Director: Matt Webster
- Art Director/Copywriter: Ben Barnes
- Senior Interactive Designer: Sam Schrey
- Digital Services Director: Paul Pritchard
- Developer: Robbie Boyd
- Developer: Simon Crocker
- Developer: Jarrad Edwards
- Producer: Paul Shannon
- PR:
- Group Account Director: Bob Glancy
- Account Director: Sean Brown
- Account Manager: Rebecca Rassie
- Client:
- Monica Briggs – CEO YWCA Auckland
- Shelley Geenty – Marketing & Communications Manager YWCA Auckland
- Kate Sutton – President YWCA Auckland
Sorry, but this idea that a man gets 10% more for doing the exact same job as a woman is a proven nonsense. Yes, men often make more in salary for a number of reasons (A) they don’t stop work to have kids. (B) They do all the shitty jobs no one else wants to – drive trucks, cabs, work in mines, sewers, go off to wars. (C) They often work overtime/shiftwork that comes will allowances. And do you know what men do with the 10% more they make? They pay their families mortgages, put their kids through school, put food on the table, petrol in the car, shoes on their kids feet, allow their wives time off to raise their families. This daft, leftist, feminist view that there’s this gross unfairness in salaries is plain wrong. Show me anywhere that there’s this massive discrepancy in pay where men and women do the same job?
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It’s 2012. What a load of horse
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Only when women can parallel park and get a huntsman out of the bath can they legitimately claim equal pay. The notion is absurd
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Just reading the credits, most of the senior positions are men. lulz
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Glad you asked JB,
Here are just a few examples:
– In the The New Zealand Institute of Chartered Accountants (NZICA): Annual survey 2012.
Women CAs with less than five years experience are paid on average 9% less than male CAs with the same experience.
– The gap in the Ministry of Education, 30.65% (although 81% of education staff are women).
– the average pay gap in the public services sector is 15.4%.
– one year after entering employment an income gap up to 6% develops between men and women with a bachelor’s equal or above.
And please check out demandequalpay.org.nz if you’d like to find out more.
Cheers.
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@ Human Rights… I’ve no understanding of the NZ market (and if what you say is true then it’s pretty disgusting). However, these sorts of figures are often bandied about in Oz. Again, are they doing the exact same job? Or, do they have a similar skill set, albeit different roles (ie one’s a manager etc.) The results are also very skewed with many women leaving the workforce for an extended period to have babies etc. I think if you looked at the hard facts, it’s probably not as outrageous as you suggest. Unless, of course, NZ is still caught in 1928.
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This is a cut n paste from the Washington Post recently showing why men are also markedly better bargainers during pay negotiations…
Women, on average, ask for 30 percent less money than males.
Men are four times more likely to negotiate a first salary than women.
Men are eight times more likely than women to negotiate their starting salary and benefits.
Women ask for raises or promotions 85 percent less often than their male counterparts.
In 2007, women who were full-time wage and salary workers earned 80 percent of their male counterpart’s salary.
20 percent of women (22 million people) say they never negotiate at all, even though they recognize negotiation as appropriate and even necessary.
2.5 times more women than men said they feel “a great deal of apprehension” about negotiation.
When asked to pick metaphors for negotiations, men picked “winning a ball game match,” while women picked “going to the dentist.”
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Being a Kiwi helps make sense of this, and as a controversy starter it works well.
Reading the credits it does seem though that almost the entire remaining population of the wee country was involved in the production.
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Perfect pitch, excellent casting and tight direction, all wrapped around a simple narrative – must be a campaign in this.
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JB If it were a particular race fighting for equal pay, would you be sayingthat? ie ‘well, that race tends to take these type of jobs, and live like this etc. It is as offensive as a woman to have that said about us.
You may be surprised to learn that not all women chose to get married and have a family. And it is not just married women with kids that get paid less by any stretch of the imagination. The latest report by the National Centre for Social and Economic Modelling found that 60% of the time, the reason women were paid less for the same job was ‘just because they were female’. Not because of education. Not because of experience. Not because they had children.
The study also found that if the “effects of being female” were eliminated, women would be paid an average $1.87 more an hour, or up to $65 more a week.
http://www.natsem.canberra.edu.....evised.pdf
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I likes it!
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This is just proof that statisics can prove anything. People have to start taking a more rounding approach rather than just focusing on one element of any issue. I’m sure some industries women are paid less and other where they are paid more. This type of thing has swung around too far in favour of women. I believe in equal right, equal pay for equal work (purely based on experience and ability).
Put down the lighters, put your bra back on and negotiate your pay based on abilty and experience rather than gender.
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@MR…. Hear, hear!!! Or is that here, here!!!? I never know….
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It’s genius. I love the woman standing up for the bloke and saying “but that’s not fair”
We all know it’s not fair.
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@MR and @JB So you believe in “equal right, equal pay for equal work (purely based on experience and ability).” And therefore accept that women, across the board in NZ, are 10% less able and less experienced than men?
There are hundreds of studies across a range of industries, at all levels, from a sample sizes of several hundred thousand, produced at International Survey Standards, following clear best practise methodology from institutions like the UN, the OECD, the World Economic Forum, as well as thousands of independent scholarly studies from around the world, which unequivocally find women being paid less than men. Just because they tell you something you don’t like doesn’t discredit their findings from a scientific point of view. I suggest you go and look at the details of the studies rather than being wilfully ignorant. Here are some helpful links to start with. http://www3.weforum.org/docs/W.....t_2012.pdf
http://www.state.gov/documents.....171239.pdf
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@ MR: Yes, statistics can prove anything, including the truth, more reliably than anecdotal evidence. You say that you’re “sure [in] some industries women are paid less and other[s] where they are paid more.” To support this, can you give three examples of industries where women are paid more than men in equivalent positions to counter the statistics given by “human rights” above?
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Gina Rinehart is Australia’s richest person. Julia Gillard is the highest paid politician in the country. Lady Gaga is the highest paid musician in the world. Maria Sharapova makes more money that 95% of male tennis players. You can distort any facts how you like….
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Well thank god we still don’t have people like JB at the helm or we really would have a gender pay gap. Oh wait…
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