Metro Trains urges footy fans to swap road for rail

Melbourne train operator Metro Trains has launched a new campaign to encourage footy fans to get the train to games, rather than drive.

Chloe Alsop, marketing manager Metro Trains, said: “Every seasoned football fan knows the pain involved in driving to a footy match in Melbourne. At Metro we’re constantly improving the train service in Melbourne, not just for weekday commuters but also for all major public events, especially the footy. We’re very proud that we could partner with the AFL and the footy clubs to bring this campaign to life.”


John Mescall, ECD of McCann, the agency behind the campaign, added: “This is an exciting campaign in a couple of ways. Firstly, we Melbournians turn up to the footy in mind-bogglingly huge numbers, and it’s nice to be able to acknowledge the fact that (despite the odd grumble) Metro does a bloody good job of getting us there and home again. And secondly, it was fascinating to find out just who’s underneath all those mascot costumes. I always wondered where old game show hosts ended up.”

Credits:

Metro Marketing Manager: Chloe Alsop
Metro Marketing Coordinator: Philippa Jamieson
Executive Creative Director: John Mescall
Creative Director: Annie Price
Art Directors: Scott Hall & Matt Hine
Writer: Nathan Burley
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Photographer: Stuart Crossett

Comments


  1. JoJimo
    22 May 12
    11:01 am

  2. This creative is awesome! Well done Chloe and the creative team…love it!