Mix 106.5 puts Rosso in drivetime; Yumi Stynes and Sami Lukis host breakfast; Ant Simpson departs
ARN is to tear up its key programming lineup on Sydney station Mix 106.5.
The wholesale changes include a brand new breakfast show for Sydney and drivetime show for Sydney and Melbourne.
The new hosts of the Sydney breakfast show will be Sami Lukis – who moves from drivetime where she co-hosted a show with the departing Ant Simpson – and Yumi Stynes who was dropped from the 3PM Pickup in August. ARN says this will be Sydney’s first all-female breakfast team.
The breakfast slot had previously been inhabited by Tim ‘Rosso’ Ross and Claire Hooper. As Mumbrella reported last month, Hooper is also leaving the network. Some commentators had suggested there was little natural chemistry between Rosso and Hooper.
Today’s announcement stressed the rapport between its new breakfast duo.
The network said: “This show will create a real point of difference for Mix106.5 next year with Sami and Yumi each bringing a unique perspective to the lifestyles of the station’s 25-44 year old female demographic. The rapport that each of them have with Mix listeners has previously been demonstrated.”
And ARN’s national content director Duncan Campbell said: “The combination of Sami and Yumi will make for an exciting new show at breakfast in Sydney in 2013. The chemistry between them is fantastic and they fit the station perfectly.”
Video: Stynes and Lukis get to know each other:
Rosso will now present a solo show in the drivetime slot which will also air on Mix101.1 in Melbourne. ARN said Rosso’s comedic skills made him “uniquely suited” to drivetime.
The move will put Rosso head-to-head with former partner Merrick Watts who co-presents Merrick and the Highway Patrol on Southern Cross Austereo’s Triple M.
ARN has relatively little to lose from carrying out a major shakeup, with Mix106.5 on a weekday share of just 4.6% of the listening audience, according to the most recent set of Nielsen ratings.
Rosso & Claire were rating an average share of 3.9% of the breakfast audience.