Morning Update: The Walking Dead pranks NYC; Apple takes iPhone 5S to the runway
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: Honda explores the insides of various objects in visually arresting UK spot
“Honda has teamed up with production company Nexus and directors Smith & Foulkes (who shot last year’s Hands films from Wieden + Kennedy London and were behind the much-celebrated Hate), for a follow-up spot that brings a surreal visual touch to the standard car ad. The new film sets out to explore what’s on the inside of various objects, including a Honda Civic Tourer as well as golf balls, cameras and a guitar amp, as if they were being sliced in half, using a combination of live action, stop motion animation and CGI .”
The Guardian: Twitter share price tumbles further after news of slowing growth
“Twitter’s share price dropped more than 20% Thursday morning as investors reacted to news of slowing growth.
On Wednesday, after the stock markets closed, Twitter published its first quarterly earnings report since going public. The company made more money in the last three months of 2013 than analysts expected. However, the social network also announced it had 241m users at the end of 2013, just 9m higher than the previous quarter.”
AdWeek: The Walking Dead Pranks NYC With a Grate Full of Grabby Walkers
“You’re walking along the streets of New York City, earbuds firmly in place, texting furiously and doing your best to ignore the press of humanity as it swarms around you … when the monster-movie version of the very horror you’re seeking to avoid erupts out of a street grate. It would be enough to make you drop your skinny latte on your skinny jeans.”
The New York Times: Subdued Send-Off, but Jay Leno Is Exiting on Top
“When Jack Paar left the “Tonight” show in 1962, he passed through a set of curtains and the camera zoomed in on a card that read: “No More to Come.” Three decades later, Johnny Carson had Bette Midler serenade him on his penultimate show, then sat and spoke directly to his fans in his emotional finale, watched by 42 million viewers.
But as Jay Leno, who is 63, exits the “Tonight” stage for the last time Thursday night, making way for the 39-year-old Jimmy Fallon to step in, the occasion has been marked by a notably less sentimental celebration of his tenure.”
https://www.youtube.com/watch?v=iKcBNbRSdyI
Mashable: Apple Takes iPhone 5S to the Runway in New Ad
“In September, Apple lent Burberry a set of iPhone 5S devices, which had not yet been released to the masses, to record the debut of its Spring/Summer 2014 collection on the runway. Apple’s new ad shows behind-the-scenes footage from that partnership, like three phones mounted on a camera dolly, captured entirely with the iPhone 5S.
The 30-second video features several segments that highlight the iPhone 5S’ slow-motionmode.”
Journalism.co.uk: Buzzfeed to appoint news editor to growing UK team
“Buzzfeed UK is to add a news editor to its growing team of editorial staff, as deputy online editor for Metro.co.uk Richard James is due to join, according to the social news outlet.”
AdWeek: Young Bilingual Singers in Coke’s ‘It’s Beautiful’ Ad Aren’t So Conflicted About America
“Using children in politically tinged advertising is often problematic. Some would say it’s tantamount to propaganda. Still, the kids who sang “America the Beautiful” in other languages for Coca-Cola’s Super Bowl ad are so charmingly innocent in these behind-the-scenes videos—and so optimistic about how the ad will be received—that it makes the whole ruckus seem extra ridiculous.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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