Australian Turf Club launches year-long campaign to raise profile of horse racing
The Australian Turf Club has used the lead up to the 2014 BMW Sydney Carnival as an opportunity to launch their 2014 campaign ‘It’s Going to Get Racy’.
It will run through the year as the Turf Club aims to raise the profile and perceptions of live experience of horse racing.
It follows on from research commissioned by the ATC in 2014 which identified four key target markets of racegoers or potential racegoers.
They seem to have missed out ‘The Bankrupt” and ‘The Colour Racing Identity’.
what about ‘The Ethnic’.
Guess the researched showed only white Australia goes to the races then?
As a young paying female member of the ATC I am really quite offended by this sexist campaign.
This advertising encourages the “boys club” behaviour. It makes it okay for males to continue to push me out of the way (physically) in the betting ring and to be called “sweetheart” by them and to be told to look pretty over there as if I have never placed a bet in my life. Am I really supposed to be pigeon holed into the category of “glamazons”, “pretty young blings”, or “The Real Horsewives of Turf County”?
It’s hard to know where to begin with what’s wrong with this! From the lame unfunny representations of race going types, the awful puns or the total absence of a point to any of it. This has taken Racing from princesses to paupers in one fell swoop
if these industry comments are anything to go by, it’s bound to be a huge success with the public
I only go to the track to meet pissed slappers on a hen’s party. And this confirms it.
Was that a horse in one of the layouts?
And where is the slow runner sent to the knacker’s yard?
Mingers, Clingers and Blingers. All welcome.
A tired idea for a tired industry.
Glamazon? Sashay away, ATC. https://www.youtube.com/watch?v=OWdanSgLpqE&feature=kp
Looks pretty good. With the extra $ they’re offering at this year’s carnival, I think they’re onto a winner.
Well done.
It’s driving me nuts – Aristocats? Is this a playful Disney reference or a typo? Or is there a cat theme here too (along with Stray Cat)?
I took a look at their site.
The first and most prominent video said “Sorry. Not available…”
D’oh!