Morning Update: Ashton Kutcher milks a goat for Lenovo;
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=xeu_80U8igQ
AdWeek: Ashton Kutcher Milks a Goat, Paints a Beaver and Knits a Onesie for Lenovo
“We’ve always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer?
It appears that because of all of his engineering work, the Lenovo Yoga Tablet 2 Pro has given him a ton of free time to hone some of his hobbies and enjoy the finer things in life—like knitting, getting massages from lucha libre wrestlers, milking a goat for his cereal and, umm, painting portraits of beavers.”
https://www.youtube.com/watch?v=HR3gpqGH1_U#t=137
Metro.co.uk: The highlights never end in this Scottish travel agent’s cringefest of a YouTube advert
“Well, if its matching body-con dresses and awkward catwalk behaviour then Ayrshire travel agency Thorne Travel are the chap(ette)s for you.
These gloom-busting wonder women (and man) walk round their local town of Kilwinning sending people on cruises, transforming a random woman into a bride and sending a sulking child to Disneyland.”
Mumbrella Asia: Top Gear China unveils hosts, aims to ‘mirror the UK show’s irreverent humour’
“The world’s most popular factual entertainment show, Top Gear, is to debut a local version in China in November.
The show, a collaboration between BBC Worldwide and production partner Honyee Media, is to be fronted by pop star turned car racer Richie Jen, Chinese Idol presenter Cheng Lei and former Olympic driver Tian Liang.”
Mashable: Lego to End Partnership With Shell After Greenpeace Campaign
“Lego will not renew its marketing deal with Shell after Greenpeace published a video criticizing the toymaker for its association with the oil company.
Published in July and titled “LEGO: Everything is NOT awesome,” the two-minute video shows a Lego landscape drowning in oil. Greenpeace’s message at the end of the video, which attracted nearly 6 million views on YouTube, claims Shell is “polluting our kids’ imaginations.””
AdAge: Apple Watch Makes Its Fashion Magazine Debut — In China
“The Apple Watch will makes its media debut in November, gracing the cover of Vogue China. Liu Wen, a 26-year old supermodel, will sport the Apple Watch Edition, one of three models for the device Apple unveiled in September.
“Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory,” Angelica Cheung, the magazine’s editorial director, said in a statement.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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